APAC Marketing Manager: China, Taiwan & HK

Hershey Company; Shanghai (VA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking an Associate Marketing Manager to drive APAC brand priorities in China, Taiwan, and Hong Kong. You will translate global strategies into locally tailored campaigns across social, digital, e-commerce, and retail channels to grow market share and consumer engagement.

You will partner with distributors, agencies, and cross-functional teams to optimize budgets, measure impact, and deliver measurable business results.

Qualifications

• 6–10 years of marketing experience in FMCG or consumer goods.
• Proven experience developing and executing marketing programs that drive growth.
• Strong understanding of China social media, KOLs, digital commerce, and retail ecosystems.
• Experience managing integrated campaigns across social, digital, e-commerce, and retail channels.
• Experience collaborating with distributors, retailers, agencies, and cross-functional teams.
• Strong analytical and commercial acumen, with ROI focus.
• Experience managing budgets and supporting profitable growth.
• Experience in regional or matrix organizations is preferred.
• Exposure to China market ownership; Taiwan and Hong Kong exposure is a plus.
• Strong stakeholder management and leadership skills.

Responsibilities

• Translate APAC brand priorities into locally relevant marketing initiatives and opportunities across China, Taiwan, and Hong Kong.
• Lead execution of integrated marketing campaigns across social, digital, e-commerce, media, PR, and retail channels.
• Manage agency partners across creative, media, social, PR, and commerce activation to meet KPIs.
• Drive social media, creator/KOL, and e-commerce programs to boost engagement and conversion.
• Collaborate with Commercial, Customer Marketing, distributors, and retail partners to maximize in-market execution and sales.
• Support planning, tracking, and optimization of marketing budgets for ROI and impact.
• Contribute to brand portfolio and channel initiatives to improve distribution and visibility.

Skills

Brand management

Digital marketing

Social media

E-commerce

Education

Bachelor’s Degree in Marketing or related field

Job description

The Hershey Company is seeking an Associate Marketing Manager to drive APAC brand priorities in China, Taiwan, and Hong Kong. You will translate global strategies into locally tailored campaigns across social, digital, e-commerce, and retail channels to grow market share and consumer engagement.

You will partner with distributors, agencies, and cross-functional teams to optimize budgets, measure impact, and deliver measurable business results.