Associate Manager Marketing CH/TW/HK & Oceania

Hershey Company; Shanghai (VA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking an Associate Marketing Manager to drive APAC brand priorities in China, Taiwan, and Hong Kong. You will translate global strategies into locally tailored campaigns across social, digital, e-commerce, and retail channels to grow market share and consumer engagement.

You will partner with distributors, agencies, and cross-functional teams to optimize budgets, measure impact, and deliver measurable business results.

Qualifications

• 6–10 years of marketing experience in FMCG or consumer goods.
• Proven experience developing and executing marketing programs that drive growth.
• Strong understanding of China social media, KOLs, digital commerce, and retail ecosystems.
• Experience managing integrated campaigns across social, digital, e-commerce, and retail channels.
• Experience collaborating with distributors, retailers, agencies, and cross-functional teams.
• Strong analytical and commercial acumen, with ROI focus.
• Experience managing budgets and supporting profitable growth.
• Experience in regional or matrix organizations is preferred.
• Exposure to China market ownership; Taiwan and Hong Kong exposure is a plus.
• Strong stakeholder management and leadership skills.

Responsibilities

• Translate APAC brand priorities into locally relevant marketing initiatives and opportunities across China, Taiwan, and Hong Kong.
• Lead execution of integrated marketing campaigns across social, digital, e-commerce, media, PR, and retail channels.
• Manage agency partners across creative, media, social, PR, and commerce activation to meet KPIs.
• Drive social media, creator/KOL, and e-commerce programs to boost engagement and conversion.
• Collaborate with Commercial, Customer Marketing, distributors, and retail partners to maximize in-market execution and sales.
• Support planning, tracking, and optimization of marketing budgets for ROI and impact.
• Contribute to brand portfolio and channel initiatives to improve distribution and visibility.

Skills

Brand management

Digital marketing

Social media

E-commerce

Education

Bachelor’s Degree in Marketing or related field

Job description

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dot’s Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dot’s Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As an Associate Marketing Manager, you will support the development and execution of Hershey's marketing agenda across China, Taiwan, and Hong Kong. You will translate APAC brand strategies and growth priorities into locally relevant marketing programs that drive sales, market share, brand equity, and consumer engagement. Working closely with Commercial, Customer Marketing, distributor partners, and agency teams, you will help ensure that marketing investments are effectively activated across social, digital, e-commerce, and retail channels to deliver measurable business results.

What will you do?

• Support the development of annual brand and market plans by leveraging consumer, customer, category, and competitive insights.
• Translate APAC brand priorities into locally relevant marketing initiatives and commercial opportunities across China, Taiwan, and Hong Kong.
• Lead execution of integrated marketing campaigns across social media, digital, e-commerce, media, PR, and retail activation channels.
• Manage agency partners across creative, media, social, public relations, and commerce activation to ensure delivery against agreed objectives and KPIs.
• Drive social media, creator/KOL, and e-commerce marketing programs to improve brand engagement and conversion performance.
• Partner closely with Commercial, Customer Marketing, distributors, and retail partners to maximize in-market execution, shopper conversion, and sales performance.
• Support planning, tracking, and optimization of marketing budgets to maximize return on investment and business impact.
• Contribute to brand portfolio and channel initiatives that improve distribution, visibility, shopper conversion, and overall business performance.
• Support innovation and renovation projects through insight generation, launch planning, commercialization activities, market execution, and post-launch evaluation.
• Conduct consumer, customer, category, and competitive analyses to identify growth opportunities, business risks, and optimization opportunities.
• Evaluate marketing effectiveness and provide recommendations to improve sales, market share, brand health, and return on investment.

Minimum Requirements

Experience

• 6-10 years of marketing experience within FMCG, food & beverage, consumer health, beauty, or other fast-paced consumer goods industries.
• Proven experience developing and executing marketing programs that drive commercial results and brand growth.
• Strong understanding of the China social media, creator/KOL, digital commerce, and retail ecosystem.
• Experience managing integrated marketing campaigns across social, digital, e-commerce, and retail channels.
• Experience collaborating with distributors, retail partners, agencies, and cross-functional teams.
• Strong analytical and commercial acumen, including experience evaluating business performance and marketing effectiveness.
• Experience managing budgets and supporting profitable business growth.
• Experience working within regional or matrix organizations is preferred.
• Experience supporting China market ownership and exposure to Taiwan and Hong Kong markets is preferred.
• Strong stakeholder management, communication, leadership, and problem-solving skills.

Education

Bachelor’s Degree in Marketing, Business Administration, Commerce, Communications, or a related field.

Benefits And Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.