Associate Brand Manager, Channel Development – Packtypes | Remote

Hershey Company; Oregon; Hybrid; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health & Wellbeing: Medical, dental, V

Financial Security: 401(k) with match

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking an Associate Brand Manager for Channel Development Packtypes in the United States. The role focuses on translating marketing strategies into product opportunities for key channels, leading priority projects, and shaping the three-year and annual PPA pipeline.

You will partner with Brand, Demand Creation, Channel Development, and Sales to optimize product opportunities, while guiding initiatives from briefing to commercial alignment and implementation, building

Qualifications

• MBA preferred; internal Hershey experience may substitute.
• 3+ years of relevant professional experience.
• Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.
• Strong business acumen and a holistic general-management mindset.
• Ability to lead multiple priorities and collaborate across functions.
• Experience with P&L and communicating with senior management is a plus.

Responsibilities

• Lead priority projects to deliver business-segment growth objectives.
• Analyze business performance and translate insights into actionable recommendations.
• Shape the strategic three-year and annual 12-month PPA pipeline.
• Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
• Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
• Build cross-functional consensus around project priorities and cost/benefit trade-offs.
• Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
• Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.

Skills

Leadership

Strategic thinking

Analytical

Problem-solving

Communication

Business acumen

Cross-functional collaboration

Project management

P&L exposure

Senior stakeholder communication

Education

MBA preferred

Job description

The Hershey Company is seeking an Associate Brand Manager for Channel Development Packtypes in the United States. The role focuses on translating marketing strategies into product opportunities for key channels, leading priority projects, and shaping the three-year and annual PPA pipeline.

You will partner with Brand, Demand Creation, Channel Development, and Sales to optimize product opportunities, while guiding initiatives from briefing to commercial alignment and implementation, building