Sr ABM Packtypes Channel Development

The Hershey Company; Hershey (PA); Hybrid; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Career development opportunities

Job summary

The Hershey Company is seeking an Associate Brand Manager for the Channel Development Packtypes in Hershey, PA (remote eligible). This role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture across brands.

The candidate will lead cross-functional initiatives, analyze performance, and shape a three-year pipeline while driving growth, profitability, and share. MBA preferred; 3+ years of experience required.

Qualifications

• MBA preferred or internal Hershey experience may be accepted in lieu of an MBA.
• 3+ years of relevant professional experience.
• Ability to lead multiple priorities and collaborate across functions.

Responsibilities

• Lead priority projects designed to deliver business-segment growth objectives.
• Analyze business performance and translate insights into clear, actionable recommendations.
• Shape the strategic three-year and annual 12-month PPA pipeline.
• Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
• Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
• Build cross-functional consensus around project priorities and cost/benefit trade-offs.
• Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
• Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.

Skills

Brand Marketing

Channel Development

Leadership

Strategic thinking

Analytical

Communication

Education

MBA

Job description

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Requisition Number: 130974

THE HERSHEY COMPANY

(ABM/Sr. ABM) Associate Brand Manager,
Channel Development Packtypes

JOB LOCATION Hershey, PA (preferred) | Remote eligible

Why Hershey

At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world. What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day.

How will you fit in the big picture?

As an Associate Brand Manager on the Channel Development Packtypes team, you will help grow Hershey's portfolio by translating enterprise and marketing strategies into product-focused opportunities tailored to the needs of key channels.

This highly cross-functional role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture (PPA) strategies across brands and business segments. You'll combine strong commercial and analytical thinking with project leadership to identify opportunities, influence decisions, and help strengthen growth, profitability, and share.

What will you do?

• Lead priority projects designed to deliver business-segment growth objectives .
• Analyze business performance and translate insights into clear, actionable recommendations.
• Shape the strategic three-year and annual 12-month PPA pipeline.
• Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
• Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
• Build cross-functional consensus around project priorities and cost/benefit trade-offs.
• Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
• Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.

Education

• MBA preferred; relevant internal Hershey experience may be accepted in lieu of an MBA.

Experience

• 3+ years of relevant professional experience.
• Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.
• Strong overall business acumen and a holistic general-management mindset.
• Ability to effectively lead multiple priorities and collaborate across functions.
• Demonstrated accountability for business results, including sales, income, and profit.
• Experience communicating with a broad range of stakeholders, including senior management.
• Previous P&L exposure and IRI/ Circana experience are a plus.

Benefits and Perks

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $108840 to $136050per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.