APAC Market & Portfolio Marketer, Refrigeration Solutions

Copeland; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits

Paid parental leave

Vacation and holidays

Job summary

Copeland is seeking a seasoned Market Manager and Portfolio Marketer (APAC focus) to lead market strategy and GTM planning in the Food Retail & Food Service sectors, specializing in Refrigeration and Controls Solutions. You will translate insights into measurable commercial impact and enable cross-functional teams to win in target markets.

In this senior role, you will build market models, personas, and journey maps, develop go-to-market strategies, and create sales enablement tools to drive

Qualifications

• Minimum ten (10) years of combined experience in market strategy, marketing, or a related field in Food Retail & Food Service, specializing in Refrigeration and Controls Solutions.
• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies and go-to-market plans.
• Advanced proficiency with market modeling tools and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business and marketing outcomes.
• Advanced proficiency in Microsoft Offices (Word, Excel, PowerPoint)
• Legal authorization to work in the country of employment – sponsorship will not be provided.

Responsibilities

• Serve as the internal expert on market trends, dynamics, and customer needs
• Develop and maintain market models, roadmaps, and strategies to drive solution development
• Create go-to-market strategies, including product positioning, target audiences, and messaging
• Develop sales and marketing enablement tools and resources to support product or solution introductions
• Conduct persona mapping and journey development to understand buyer behavior and decision-making processes
• Gather Voice of Customer insights to inform both market and go-to-market strategies
• Translate market insights into targeted GTM strategies and enablement priorities
• Ensure consistency between market strategy, positioning, messaging, and sales execution
• Drive cross-functional alignment to improve customer engagement, conversion, and growth outcomes

Skills

Market strategy

Marketing leadership

Data visualization

Analytical thinking

Cross-functional leadership

Microsoft Office

Legal work authorization

Education

Bachelor's degree in business or related field

Tools

Power BI

Salesforce

Job description

Copeland is seeking a seasoned Market Manager and Portfolio Marketer (APAC focus) to lead market strategy and GTM planning in the Food Retail & Food Service sectors, specializing in Refrigeration and Controls Solutions. You will translate insights into measurable commercial impact and enable cross-functional teams to win in target markets.

In this senior role, you will build market models, personas, and journey maps, develop go-to-market strategies, and create sales enablement tools to drive