Portfolio Marketing Strategist - GTM & Growth

Copeland LP; Town of Sidney (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision coverage

401(k) and more

Job summary

Copeland is seeking a Portfolio Marketer to translate strategy into compelling go‑to‑market positioning and enable sales with differentiated tools and insights. This onsite role focuses on buyer personas, journey mapping, and cross‑functional collaboration to drive adoption and growth in HVACR markets.

You will lead GTM initiatives, develop messaging, and create sales resources while aligning Product, Market, Sales, and Marketing to optimize conversions. Travel up to 30% may be required.

Qualifications

• Minimum 5+ years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute go‑to‑market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
• Strong technical aptitude and experience in an industrial marketing role.
• Ability to travel up to 30% as needed.

Responsibilities

• Develop and execute go‑to‑market strategies, including portfolio positioning, target audiences, messaging and KPIs
• Create sales enablement tools and resources to support portfolio/product/solution introductions
• Train and support sales teams with competitive insights and tools
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision‑making processes and information needs/formats within the sales funnel/journey
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross‑references that enable customer engagement/product assessment
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks
• Orchestrate cross‑functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness

Skills

Leadership

CRM platforms

Data Visualization

Analytics

Industrial marketing

Travel flexibility

Education

Bachelor's degree

Persona mapping knowledge

Tools

CRM platforms

Data visualization tools

Job description

Copeland is seeking a Portfolio Marketer to translate strategy into compelling go‑to‑market positioning and enable sales with differentiated tools and insights. This onsite role focuses on buyer personas, journey mapping, and cross‑functional collaboration to drive adoption and growth in HVACR markets.

You will lead GTM initiatives, develop messaging, and create sales resources while aligning Product, Market, Sales, and Marketing to optimize conversions. Travel up to 30% may be required.