APAC Caltrate Marketing Lead — Growth & Activation

Haleon; Shanghai (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Haleon is seeking a Marketing Manager for the APAC Operating Unit to shape Caltrate growth outside China. You will collaborate across strategy, innovation, communications, and activation, translating regional strategy into market-ready portfolio choices and consumer propositions.

You will partner with local markets to drive launches, strengthen brand relevance, and accelerate sustainable growth while managing cross-functional teams across the APAC region.

Qualifications

• 7+ years in brand marketing, portfolio management, innovation, or commercial leadership in consumer health/OTC.
• Experience turning insights into regional strategy, communications, and growth.
• Proven track record leading large-scale launches in a matrix organization.

Responsibilities

• Drive APAC Growth Strategy & Innovation for Caltrate Outside China.
• Identify emerging consumer needs and growth opportunities for APAC.
• Lead regional business for non-China APAC markets with cross-functional teams.
• Define strategic priorities and innovation opportunities for brand growth.
• Translate consumer needs into products, claims, formats, and experiences.
• Lead innovation from ideation to launch and scaling.
• Build APAC Communication & Activation Growth Model for Caltrate.
• Define communication and activation agenda across APAC markets outside China.
• Develop compelling consumer propositions and content.
• Identify growth via digital commerce, retail media, etc.
• Build scalable activation frameworks to improve execution.

Skills

Brand marketing

Portfolio management

Innovation

Commercial leadership

Consumer health / OTC

APAC markets experience

Cross-functional collaboration

Job description

Haleon is seeking a Marketing Manager for the APAC Operating Unit to shape Caltrate growth outside China. You will collaborate across strategy, innovation, communications, and activation, translating regional strategy into market-ready portfolio choices and consumer propositions.

You will partner with local markets to drive launches, strengthen brand relevance, and accelerate sustainable growth while managing cross-functional teams across the APAC region.