Senior HCP Marketing Manager — Biotech Growth

Apellis Pharmaceuticals, Inc.; Cambridge (MA); Hybrid; USD 147,000 - 197,000; Full time

Benefits offered by this job

401(k) plan with company match

Inclusive family building benefits

Flexible time off

Summer and winter shutdowns

Paid family leave

Disability and life insurance

Job summary

Apellis Pharmaceuticals, Inc. is seeking a Senior Product Manager for US HCP Marketing to shape and drive multichannel promotional campaigns. You will work with cross-functional teams to translate brand strategies into tangible marketing initiatives that engage healthcare professionals.

You will lead partnerships with agencies, manage budgets, and develop measurement plans to optimize impact across digital and field channels while aligning with regulatory and compliance requirements.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of biotech/pharmaceutical marketing experience, preferably in HCP marketing.
• Eye care or retina experience a plus.
• Demonstrated experience managing marketing initiatives, agency partners, and cross-functional projects.

Responsibilities

• Lead development and execution of HCP marketing tactics and omnichannel campaigns.
• Contribute to US Brand Planning and budget development to support brand objectives.
• Partner with HCP Marketing leadership to translate strategy into actionable initiatives.
• Manage agency partners in program development and execution.
• Develop multichannel and digital marketing strategies leveraging insights to optimize reach.

Skills

Cross-functional collaboration

Strategic thinking

Project leadership

HCP marketing

Agency management

Education

Bachelor's degree

MBA

Tools

Veeva

Job description

Apellis Pharmaceuticals, Inc. is seeking a Senior Product Manager for US HCP Marketing to shape and drive multichannel promotional campaigns. You will work with cross-functional teams to translate brand strategies into tangible marketing initiatives that engage healthcare professionals.

You will lead partnerships with agencies, manage budgets, and develop measurement plans to optimize impact across digital and field channels while aligning with regulatory and compliance requirements.