Marketing Manager, APAC Operating Unit, Caltrate

Haleon; Shanghai (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Haleon is seeking a Marketing Manager for the APAC Operating Unit to shape Caltrate growth outside China. You will collaborate across strategy, innovation, communications, and activation, translating regional strategy into market-ready portfolio choices and consumer propositions.

You will partner with local markets to drive launches, strengthen brand relevance, and accelerate sustainable growth while managing cross-functional teams across the APAC region.

Qualifications

• 7+ years in brand marketing, portfolio management, innovation, or commercial leadership in consumer health/OTC.
• Experience turning insights into regional strategy, communications, and growth.
• Proven track record leading large-scale launches in a matrix organization.

Responsibilities

• Drive APAC Growth Strategy & Innovation for Caltrate Outside China.
• Identify emerging consumer needs and growth opportunities for APAC.
• Lead regional business for non-China APAC markets with cross-functional teams.
• Define strategic priorities and innovation opportunities for brand growth.
• Translate consumer needs into products, claims, formats, and experiences.
• Lead innovation from ideation to launch and scaling.
• Build APAC Communication & Activation Growth Model for Caltrate.
• Define communication and activation agenda across APAC markets outside China.
• Develop compelling consumer propositions and content.
• Identify growth via digital commerce, retail media, etc.
• Build scalable activation frameworks to improve execution.

Skills

Brand marketing

Portfolio management

Innovation

Commercial leadership

Consumer health / OTC

APAC markets experience

Cross-functional collaboration

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role: Marketing Manager, APAC Operating Unit, Caltrate

This is an opportunity to help shape the next phase of growth for Caltrate across APAC markets.

Working across strategy, innovation, communications, and activation, you will help identify growth opportunities, shape innovation priorities, and define the brand and communication agenda that enables Caltrate to win across APAC markets outside China. You will partner with local markets to translate regional strategy into relevant portfolio choices, consumer propositions, claims, and content.

Partnering closely with cross-functional and market teams, you will bring together consumer insight, trusted science, and commercial thinking to strengthen Caltrate’s relevance, competitiveness, and sustainable growth across the region.

Role Responsibilities

• Drive APAC Growth Strategy & Innovation for Caltrate Outside China
• Identify emerging consumer needs, category shifts, and growth opportunities for total mobility across APAC markets.
• Serve as the regional business lead for non-China APAC markets, partnering with local teams on growth priorities, portfolio strategy, innovation, communications, and business performance.
• Define strategic priorities and innovation opportunities that strengthen Caltrate’s competitiveness and accelerate sustainable brand growth.
• Partner with cross-functional and market teams to translate consumer needs into relevant products, claims, formats, packs, and experiences.
• Lead innovation development from opportunity identification through business case, commercialization, launch, and scaling across priority markets.
• Build the APAC Communication & Activation Growth Model for Caltrate
• Define Caltrate’s communication and activation agenda across APAC markets outside China, aligned with regional growth priorities and local market needs.
• Develop compelling consumer propositions, claims, content territories, and communication toolkits that can be adapted by markets.
• Identify how Caltrate can drive growth through digital commerce, retail media, creators, healthcare professional influence, partnerships, and emerging commerce ecosystems.
• Build scalable activation frameworks, best practices, and capabilities that help markets improve execution quality and drive stronger consumer engagement.

Why This Role?

• Lead key growth, innovation, communications, and activation initiatives for Caltrate across APAC markets outside China.
• Shape regional strategy while partnering closely with local markets to enable relevant execution and business impact.
• Influence how one of Haleon’s leading mobility brands grows across the region.
• Build regional experience across brand strategy, innovation, communications, commercial activation, and market partnership.

Your areas of knowledge and expertise that matter most for this role

• 7+ years of experience in brand marketing, portfolio management, innovation, and/or commercial leadership, preferably in consumer health, nutrition, wellness, or OTC categories.
• Experience translating consumer, customer, and category insights into regional strategy, effective communications, and sustainable brand growth.
• Experience leading innovation pipelines, large-scale launches, and market adoption through cross-functional collaboration in a matrix organization.
• Strong commercial and financial acumen, including business case development, budget management, and performance tracking to drive profitable growth.
• Experience working across diverse APAC markets and adapting regional strategy into locally relevant activation plans is a plus.

Job Posting End Date

2026-10-03

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.