Annual Giving Campaigns Lead - Data-Driven Donor Engagement

The California State University; San Jose (CA); On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

San José State University is seeking an Annual Giving Officer to plan, execute, and evaluate annual giving campaigns. This role focuses on donor targeting, segmentation, and campaign coordination to drive engagement and fundraising outcomes across appeals, crowdfunding, and Day of Giving.

The position emphasizes data-informed decision making, collaboration with Advancement Services, and building a pipeline of engaged donors for future major gifts.

Qualifications

• Bachelor's degree in a related field or equivalent experience
• Four years of relevant fundraising/advancement experience
• Advanced degree may substitute for the required experience on a year-for-year basis

Responsibilities

• Prepare and manage campaign-specific data for Annual Giving initiatives
• Coordinate with Advancement Services for data requirements, gift tracking, and reporting
• Translate campaign needs into data requests and specifications
• Validate and reconcile campaign data against official records
• Document data processes and workflows for campaigns
• Execute audience segmentation for appeals, crowdfunding, and Day of Giving
• Develop audience lists to support donor acquisition, retention, and engagement
• Maintain segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors)
• Perform QA on audience lists and ensure data accuracy
• Support donor retention strategies through targeted segmentation and stewardship
• Plan, implement, and evaluate Annual Giving campaigns and related initiatives
• Develop campaign timelines, project plans, and operational schedules
• Coordinate campaign execution with internal and campus partners
• Monitor progress and adjust to improve participation and fundraising results
• Create year-over-year reports measuring donor participation, revenue, and campaign performance

Skills

Audience segmentation

Campaign management

Data analysis

Donor relations

Reporting

Education

Bachelor’s degree in a related field

Tools

Raiser's Edge NXT

Excel

Job description

San José State University is seeking an Annual Giving Officer to plan, execute, and evaluate annual giving campaigns. This role focuses on donor targeting, segmentation, and campaign coordination to drive engagement and fundraising outcomes across appeals, crowdfunding, and Day of Giving.

The position emphasizes data-informed decision making, collaboration with Advancement Services, and building a pipeline of engaged donors for future major gifts.