Analytics Strategy Lead for Media & Data

Zenith; New York (NY); On-site; USD 112,290 - 148,000; Full time

Job summary

Zenith in New York is seeking a seasoned Analytics Associate Director to shape data strategy and connect marketing to real-world business outcomes. You will partner with planning and activation, guiding day-to-day client deliverables and delivering compelling data narratives.

We value 6+ years in analytics, agency experience, and fluency with Python, R, SQL. You will lead measurement plans, collaborate with VPs, and influence senior clients with rigorous analyses.

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 6+ years of experience working in an Analytics capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with Python, R programming languages
• Experience working with relational databases, SQL
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
• Ability to develop frameworks, learning agendas and steer complex analytics projects
• Extensive experience with Ad Servers such as DCM
• Experience with other digital media and analytics tools such, Measurement Vendors, BI Software
• Experience with third party research partners such as Nielsen, Kantar, DISQO, VideoAmp, Samba, and/or comScore
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
• Understanding of a broad range of online advertising media channels such as Search, Display, DSPs, and Social, as well as subject matter expertise in at least one of these areas
• Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of
• Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement

Responsibilities

• Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals.
• Our Associate Directors work very closely with the Director & Analytics Manager to help them stay on track with day-to-day client deliverables.
• They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories.
• Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team.

Skills

Python

R

SQL

DCM

Nielsen

Kantar

DISQO

VideoAmp

Samba

comScore

Excel macros

Search

Display

DSPs

Social

Descriptive statistics

MMM

Attribution

Education

Bachelor's or higher in Mathematics/Statistics/CS/Marketing/Advertising or related field

Tools

Python

R

SQL

Job description

Zenith in New York is seeking a seasoned Analytics Associate Director to shape data strategy and connect marketing to real-world business outcomes. You will partner with planning and activation, guiding day-to-day client deliverables and delivering compelling data narratives.

We value 6+ years in analytics, agency experience, and fluency with Python, R, SQL. You will lead measurement plans, collaborate with VPs, and influence senior clients with rigorous analyses.