Analytics Principal: Data-Driven Marketing Leader

PMG; Dallas (TX); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Healthcare

Retirement & Pension Plans

Annual Bonus

Commuter Benefits

AI Enterprise License

Job summary

PMG is seeking a Principal in Analytics to lead complex engagements and translate data into strategic business insights. You will design scalable analytics solutions, mentor staff, and influence KPIs across client programs.

Collaborating with Media, Data Science, Engineering, and Strategy teams, you will advance measurement methodologies and apply advanced analytics to optimize campaigns and business impact.

Qualifications

• 8+ years of analytics experience in marketing or media analytics, with a bachelor’s degree or equivalent.
• Deep experience turning data into strategic business insights and actionable recommendations.
• Strong knowledge of marketing measurement frameworks and methodologies (MMM, lift, incrementality).
• Advanced SQL skills for complex data manipulation and debugging at scale.
• Proficiency in Tableau, Power BI, or Looker for scalable dashboards and storytelling.

Responsibilities

• Lead complex analytics engagements from intake through client delivery with high-quality outputs.
• Design and oversee scalable analytics solutions across data sourcing, SQL, visualization, and reporting.
• Develop media reporting frameworks connecting performance to KPIs for cross-functional stakeholders.
• Partner with cross-functional teams to design, implement, and validate measurement strategies.
• Mentor analytics team members, providing technical guidance and accountability for quality.
• Define and refine analytics best practices, taxonomies, and measurement processes.
• Lead test-and-learn initiatives and translate results into actionable recommendations.
• Stay ahead of evolving analytics methodologies and AI capabilities to drive client value.

Skills

SQL

Python

R

Data Visualization

Stakeholder Management

Mentorship

Education

Bachelor's degree in Analytics/CS/related

Master's degree preferred

Tools

Tableau

Power BI

Looker

SQL-based data tools

BigQuery

Job description

PMG is seeking a Principal in Analytics to lead complex engagements and translate data into strategic business insights. You will design scalable analytics solutions, mentor staff, and influence KPIs across client programs.

Collaborating with Media, Data Science, Engineering, and Strategy teams, you will advance measurement methodologies and apply advanced analytics to optimize campaigns and business impact.