Senior Analytics Lead - Data-Driven Marketing Insights

PMG

New York (NY)

On-site

USD 120,000 - 170,000

Full time

14 days+

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Benefits offered by this job

Annual Bonus

Professional Development

Generous Time Off

Parental Leave

Healthcare

Retirement Plans

Commuter Benefits

Fertility Benefits

Pet Insurance

Job summary

PMG is seeking a Senior Lead in Analytics to turn complex data into actionable insights that inform marketing, media, and business decisions. You will lead analytics initiatives, collaborate with strategy, data science, engineering, and client teams, and advance measurement frameworks.

The role emphasizes data quality, proactive analysis, and leadership in a fast-paced environment. You will mentor peers, influence KPI definitions, and help shape PMG’s analytics strategy while exploring AI-driven

Qualifications

6+ years of analytics experience with 3+ years in marketing analytics.
Experience with Marketing/Media datasets.
Strong SQL for data manipulation and insights.
Experience with ad tech and digital marketing data.
Proficient in marketing measurement frameworks and models.

Responsibilities

Manage analytics request process from intake to client delivery.
Develop and maintain custom analytics solutions from data sourcing to visualization.
Create media reporting tying performance to KPIs for technical and non-technical audiences.
Collaborate with cross-functional teams to design and validate measurement strategies.
Mentor in data visualization and data engineering, ensuring high-quality work.
Stay ahead of marketing measurement trends and drive innovation.