Analytics Manager: Data-Driven Media Strategy Leader

Publicis Groupe; Detroit, Northern (MI, KY); Hybrid; USD 89,000 - 121,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Zenith Analytics is seeking an Analytics Manager who will mentor analysts, partner with media planning teams, and translate data into strategic insights that drive client outcomes.

You’ll lead day-to-day analytics work, craft compelling narratives, and help clients understand performance, benchmarks, and optimization opportunities across digital and traditional channels.

Qualifications

• 3+ years of work experience in media or related field.
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service experience preferred.
• Strong analytical and communication skills.

Responsibilities

• Help stay on track with day-to-day deliverables and build compelling stories for accounts.
• Mentor and manage junior staff; collaborate with Directors to execute vision.
• Demonstrate effectiveness of media performance through measurement strategy and analyses.
• Provide actionable recommendations and forecasts based on data.

Skills

Media analytics

Data-driven

Project management

Strong communication

SQL

Excel

Power BI

Tableau

Ad Servers

BI Software

Education

Bachelor's degree

Tools

SQL

Excel

Power BI

Tableau

Ad Servers

Job description

Publicis Groupe’s Zenith Analytics is seeking an Analytics Manager who will mentor analysts, partner with media planning teams, and translate data into strategic insights that drive client outcomes.

You’ll lead day-to-day analytics work, craft compelling narratives, and help clients understand performance, benchmarks, and optimization opportunities across digital and traditional channels.