Analytics Manager, Media Insights & Strategy

Publicis Groupe ANZ; Detroit, Northern (MI, KY); Hybrid; USD 89,000 - 121,000; Full time

Job summary

Zenith Analytics, part of Publicis Groupe, is seeking an Analytics Manager to lead a team of Analysts in Detroit and across US markets. You will drive data-driven decisions, oversee day-to-day deliverables, and partner with Directors to shape account strategy and storytelling with data.

You will bring strong SQL/Excel skills, experience in digital media metrics, and the ability to translate complex data into actionable recommendations for clients and internal stakeholders.

Qualifications

• 3+ years of work experience in media or related field.
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service (agency, consulting, etc) experience preferred
• Comfort in working in highly ambiguous, rapidly evolving environments
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients.
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
• Demonstrated strong project management skills
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Strong understanding of traditional and digital advertising, strategy and measurement
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Thought leadership on all aspects of offline and digital advertising, media strategy, and media measurement
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Experience with querying relational databases with programs like SQL or proven aptitude to learn quicklyAdvanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Ability to structure and manipulate large data sets to answer business questions.
• Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)

Responsibilities

• Mentor and manage Analysts and Senior Analysts while delivering day-to-day results.
• Collaborate with Directors to set vision and execute it with teams.
• Demonstrate effectiveness of media performance via analytics and reporting.
• Translate data into actionable recommendations and forecasts.

Skills

Data analysis

Data storytelling

Project management

SQL

Excel

Power BI

Tableau

Communication skills

Digital advertising knowledge

Education

Bachelor’s degree

Tools

SQL

Tableau

Power BI

Excel

Job description

Zenith Analytics, part of Publicis Groupe, is seeking an Analytics Manager to lead a team of Analysts in Detroit and across US markets. You will drive data-driven decisions, oversee day-to-day deliverables, and partner with Directors to shape account strategy and storytelling with data.

You will bring strong SQL/Excel skills, experience in digital media metrics, and the ability to translate complex data into actionable recommendations for clients and internal stakeholders.