Analytics & Insights Manager — Marketing & Growth

Insomnia Cookies, LLC; Northern, New York (KY, NY); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Competitive salary + bonus + benefits+

Equity

Complimentary cookies, branded swag, &

Cookie-filled culture

Job summary

Insomnia Cookies, LLC is seeking a Manager, Analytics & Business Intelligence to unite marketing, digital, loyalty, finance, product, and operations data into clear insights that move the business.

You will own marketing and customer analytics dashboards, develop segmentation and lifetime value analyses, and partner with cross-functional teams to optimize campaigns, loyalty programs, and growth initiatives.

Qualifications

• Bachelor’s degree in a related quantitative field.
• 4–6+ years of experience in business intelligence, customer analytics, marketing analytics, growth analytics, or a related data-driven role.
• Experience in QSR, retail, hospitality, eCommerce, marketplace, delivery, or another high-volume consumer business is strongly preferred.
• Advanced SQL skills and strong proficiency in Excel or Google Sheets.
• Strong experience with BI and visualization platforms such as Tableau, Looker, or Power BI.
• Hands‑on experience with GA4, CRM/lifecycle platforms such as Braze, digital advertising platforms, and customer or loyalty data.
• Experience analyzing customer segmentation, retention, LTV, attribution, campaign performance, and lifecycle behavior.
• Strong understanding of multi‑channel marketing measurement.
• Experience designing and evaluating A/B tests or controlled experiments.
• Familiarity with modern data warehouses such as Snowflake or BigQuery.
• Familiarity with Python, R, or advanced statistical modeling is a plus.
• Proven ability to turn complex data into clear, actionable insights for non‑technical audiences.

Responsibilities

• Own and continuously improve Marketing and customer analytics dashboards and reporting.
• Build simple, scannable reporting that allows teams and senior leadership to quickly understand performance.
• Translate complex datasets into clear, concise recommendations for both technical and non-technical audiences.
• Support recurring business reviews with clear analysis of what is driving performance.
• Partner with Marketing, Digital, Finance, Product, Operations, Technology, and external agency partners.

Skills

SQL

Tableau

Looker

Power BI

GA4

Braze

BigQuery

Snowflake

Python

R

Education

Bachelor's degree in Business, Analytics, Economics, Statistics, Data Science, Marketing Analytics, or a related quantitative field

Tools

Tableau

Looker

Power BI

Snowflake

BigQuery

Braze

GA4

Job description

Insomnia Cookies, LLC is seeking a Manager, Analytics & Business Intelligence to unite marketing, digital, loyalty, finance, product, and operations data into clear insights that move the business.

You will own marketing and customer analytics dashboards, develop segmentation and lifetime value analyses, and partner with cross-functional teams to optimize campaigns, loyalty programs, and growth initiatives.