Consumer Insights & Growth Analytics Manager

Insomniacookies; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Benefits

Equity

Cookie culture

Job summary

Insomnia Cookies is seeking a Manager, Analytics & Business Intelligence to help us better understand our customers, measure what is driving the business, and turn data into actionable insights.

This is a highly hands-on role sitting at the intersection of Marketing, Digital, Loyalty, Finance, Product, Operations, and Technology. You’ll be the go-to analytics partner for the Marketing organization while also helping connect customer and marketing performance to broader business results.

Qualifications

• Bachelor’s degree in Business, Analytics, Economics, Statistics, Data Science, Marketing Analytics, or a related field.
• 4–6+ years in business intelligence, customer analytics, marketing analytics, or a data‑driven role.
• Experience in high-volume consumer business is strongly preferred.
• Strong SQL and Excel/Sheets skills; proficiency with BI tools (Tableau/Looker/Power BI).
• Hands‑on experience with GA4, CRM/lifecycle platforms, digital ads, and loyalty data.
• Proven ability to turn data into actionable insights for non-technical audiences.

Responsibilities

• Own and improve Marketing and customer analytics dashboards and reporting.
• Collaborate with Marketing, Digital, Loyalty, and Product to translate data into insights.
• Analyze campaigns, attribution, and lifecycle metrics to drive optimization.
• Partner with Finance on budgeting, forecasting, and ROI analysis for marketing.
• Develop forecasting models and cohort analyses for retention and LTV.
• Champion data quality and establish consistent KPI definitions across teams.

Skills

SQL

GA4

Braze

LTV analysis

A/B testing

Attribution

Multi-channel measurement

Data storytelling

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Looker

Job description

Insomnia Cookies is seeking a Manager, Analytics & Business Intelligence to help us better understand our customers, measure what is driving the business, and turn data into actionable insights.

This is a highly hands-on role sitting at the intersection of Marketing, Digital, Loyalty, Finance, Product, Operations, and Technology. You’ll be the go-to analytics partner for the Marketing organization while also helping connect customer and marketing performance to broader business results.