Director, Digital Growth & Loyalty

Insomnia Cookies; Philadelphia (Philadelphia County); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunities

Fun, entrepreneurial culture

Free cookies

Job summary

Insomnia Cookies is looking for a Director of Digital Marketing to oversee the full digital ecosystem, driving brand relevance into orders and loyalty. This leadership role involves managing the Insomnia Rewards program, executing lifecycle marketing, and leading SEO strategies for 350+ locations.

The ideal candidate has 6+ years in digital marketing, strong CRM capabilities, and proven success in managing agency relationships. Insomnia offers a dynamic culture complete with competitive benefits and the chance to shape their digital growth.

Qualifications

• 6+ years of experience in digital marketing and loyalty.
• Experience managing external agencies.
• Hands-on with CRM and SEO strategy.

Responsibilities

• Own Insomnia Rewards end to end on the PAR Punchh platform.
• Lead lifecycle marketing strategy across email, push, and SMS.
• Oversee SEO strategy and local search across 350+ locations.
• Drive enrollment and retention KPIs.
• Manage relationships with third-party delivery platforms.

Skills

Digital marketing experience

CRM expertise

Leadership

SEO

Community engagement

Tools

CRM platforms (Braze, Salesforce Marketing Cloud)

SEO tools

Job description

Insomnia Cookies is looking for a Director of Digital Marketing to oversee the full digital ecosystem, driving brand relevance into orders and loyalty. This leadership role involves managing the Insomnia Rewards program, executing lifecycle marketing, and leading SEO strategies for 350+ locations.

The ideal candidate has 6+ years in digital marketing, strong CRM capabilities, and proven success in managing agency relationships. Insomnia offers a dynamic culture complete with competitive benefits and the chance to shape their digital growth.