Analytics Associate: Drive Healthcare Campaign Insights

Publicis Groupe; New York (NY); Hybride; USD 56 000 - 86 000; Plein temps

Résumé du poste

Heartbeat, a healthcare marketing agency, is seeking an Associate, Analytics to turn large data sets into meaningful business insights and campaigns for clients in health care. You’ll own analytics deliverables, collaborate across analytics, client service, strategy, creative, and media, and drive data-driven decisions.

Ideal candidates have 1+ year in data visualization (Tableau+) and SQL, strong Excel, and familiarity with Google/Adobe Analytics.

Qualifications

• BS in a quantitative field (such as Mathematics, Statistics, Economics, CS, or Engineering) preferred.
• Advanced degree (MS/MBA/PhD) a bonus.
• Motivated to learn new tools, techniques, and platforms.
• Minimum 1 year working experience with a data visualization tool (Tableau, Qlikview, Spotfire, Microstrategy).
• Minimum 1 year working with SQL.
• Advanced Excel Skills.
• Experience with statistical software (R, Python, SAS, SPSS) a plus.
• Experience with Analytics tools (Google Analytics, Adobe Analytics) a plus.
• Strong analytical skills and ability to extract context from data.
• Fluent English and able to communicate with productivity tools
• Professional work ethic; able to deal with ambiguity
• Capable of multitasking with prioritization

Responsabilités

• Own complete delivery cycle of ongoing analytics deliverables, including dashboards (Tableau).
• Gather business requirements for analytics deliverables and data architecture.
• Manage and integrate data from Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, CRM.
• Develop and maintain detailed documentation of deliverables.
• Serve as the subject matter expert for the data context.
• Ongoing web analytics implementation and QA (Google Analytics, Adobe Analytics, GTM).

Connaissances

Tableau

SQL

Excel

R

Python

SAS

SPSS

Advanced analytics

English communication

Learning mindset

Adaptability

Multitasking

Data interpretation

Formation

BS in quantitative field

MS/MBA/PhD (bonus)

Outils

Google Analytics

Adobe Analytics

Description du poste

Heartbeat, a healthcare marketing agency, is seeking an Associate, Analytics to turn large data sets into meaningful business insights and campaigns for clients in health care. You’ll own analytics deliverables, collaborate across analytics, client service, strategy, creative, and media, and drive data-driven decisions.

Ideal candidates have 1+ year in data visualization (Tableau+) and SQL, strong Excel, and familiarity with Google/Adobe Analytics.