Analyst – MarTech Operations

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Unlimited paid time off

Paid volunteer day

Competitive bonus structure

Health savings account options

401(k) plan

Comprehensive medical benefits

Education Assistance

Paid maternity and paternity leave

Job summary

Wingstop Restaurants Inc. is looking for an Analyst in MarTech Operations to manage end-to-end digital campaigns and collaborate with vendors. This role requires familiarity with loyalty platforms, strong attention to detail, and experience in marketing automation.

The ideal candidate will have a strong understanding of audience segmentation and the ability to manage complex campaigns in a fast-paced environment. Wingstop offers competitive benefits and values teamwork and continuous improvement.

Qualifications

• Familiarity with loyalty management systems.
• Experience with marketing automation platforms.
• Proven ability to manage complex marketing calendars.

Responsibilities

• Support loyalty campaign execution and testing.
• Own end-to-end execution of loyalty campaigns.
• Ensure stakeholder alignment and on-time delivery.

Skills

Experience with loyalty platforms

1-3 years in technical campaign execution

Strong understanding of audience segmentation

High attention to detail

Tools

Salesforce Marketing Cloud

SessionM

CRM platforms

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service‑minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave‑worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

The Analyst – MarTech Operations role is responsible for programming, testing, and managing 1P digital campaigns and coordinating with internal and external vendor partners to execute CRM and other 1P campaigns.

Core Responsibilities

• Support loyalty campaign execution within SessionM and connected to Salesforce Marketing Cloud Engage, Personalization and Data Cloud, including offer and campaign setup, segmentation / targeting, cross‑channel activation and validation
• Own the end‑to‑end execution of loyalty campaigns across Wingstop’s 1P web, app, email and push channels, including planning, configuration, testing, QA, and launch.
• Ensure clear prioritization, sequencing, stakeholder alignment, and on‑time delivery across all loyalty digital activations.
• Translate business requirements into executable campaign logic and technical configurations.
• Lead structured QA processes to validate targeting logic, personalization rules, offer eligibility, and customer experience flows prior to launch.
• Proactively identify execution risks, dependencies, and conflicts within the marketing calendar and elevate appropriately.

What You’ll Need

• Familiarity with loyalty platforms such as SessionM or similar offer/loyalty management systems.
• 1‑3 years’ experience in technical campaign execution within a marketing automation or CRM platform (Salesforce Marketing Cloud strongly preferred; experience with Personalization, Data Cloud, or comparable CDP tools is a plus).
• Proven ability to manage a complex marketing or execution calendar in a fast‑paced, high‑stakes environment with multiple cross‑functional stakeholders.
• Strong understanding of audience segmentation, journey orchestration, and data‑driven targeting.
• Experience partnering with external CRM or agency teams and supporting campaign enablement through audience generation and consultative MarTech expertise a plus.
• High attention to detail with strong QA rigor and comfort working within structured release processes.
• Ability to balance strategic priorities with operational execution, maintaining speed without sacrificing accuracy.

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401(k) – dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.