Consumer Insights Associate

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 55,000 - 72,000; Full time

Benefits offered by this job

Unlimited paid time off

One paid volunteer day

Team stock purchase plan

Health savings or flexible spending

401k with company match

Education Assistance

Wellness reimbursement

Paid maternity and paternity leave

Lunch provided in office

Onsite game room

Job summary

Wingstop Restaurants Inc. in Dallas invites applications for a Consumer Insights Associate to support our strategic growth through quantitative and qualitative research across the organization.

You will coordinate day-to-day activities, assist with survey programming, fieldwork, and reporting while partnering with the Consumer Insights team for timely, accurate deliverables. The role offers hands-on experience across research methodologies, working with stakeholders, and gaining exposure to

Qualifications

• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, or related field.
• 0-2 years of professional experience in consumer insights, market research, analytics or related fields.
• Strong organizational skills and attention to detail.
• Experience with PowerPoint and Excel.
• Experience supporting research projects and cross-functional projects is a plus.

Responsibilities

• Support the execution of consumer research projects from project setup through final deliverables.
• Assist with survey programming, testing, and launch activities using platforms such as Qualtrics, Zappi, YouGov and other tools.
• Monitor fieldwork progress and data collection to ensure quality standards, timelines, and sample targets are achieved.
• Coordinate qualitative research logistics, including focus groups, interviews, online communities, and recruitment.
• Support in-person research initiatives such as taste tests and sensory evaluations, including scheduling and onsite execution.
• Build PowerPoint slides and research deliverables under guidance of team leadership.
• Stay current on consumer insights methodologies, tools, and industry best practices.

Skills

Consumer behavior

Detail oriented

Organizational skills

Collaboration

Learning mindset

PowerPoint

Excel

Education

Bachelor's degree

Tools

Qualtrics

Zappi

YouGov

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else - our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

The Consumer Insights Associate will support Wingstop's strategic growth agenda by helping execute quantitative and qualitative consumer research projects across the organization. This role is responsible for coordinating day-to-day research activities, including survey programming support, project management, fieldwork coordination, research logistics, and reporting support.

Working closely with the Consumer Insights team, this individual will help ensure research projects are executed efficiently, timelines are met, and deliverables are completed with a high level of accuracy and attention to detail.

The ideal candidate is intellectually curious, highly organized, detail-oriented, and eager to build a career in consumer insights and market research. This role offers the opportunity to gain hands‑on experience across a variety of research methodologies, business challenges, and consumer insights tools while developing foundational research and analytical skills.

• Support the execution of consumer research projects from project setup through final deliverables
• Assist with survey programming, testing, and launch activities using platforms such as Qualtrics, Zappi, YouGov, and other research tools
• Monitor fieldwork progress and data collection to ensure quality standards, timelines, and sample targets are achieved
• Coordinate qualitative research logistics, including focus groups, interviews, online communities, and participant recruitment efforts
• Support in-person research initiatives such as taste tests and sensory evaluations, including scheduling, participant management, materials preparation, and onsite execution
• Maintain project trackers, timelines, calendars, and status updates to ensure all team projects remain on schedule
• Organize and maintain Consumer Insights team files, research repositories, templates, and documentation
• Conduct quality assurance reviews of surveys, research materials, and project deliverables
• Support custom and turnkey research studies across a variety of business needs
• Assist with DIY research studies and platform management
• Build PowerPoint slides and research deliverables under the guidance of team leadership
• Support recurring research programs, including brand health tracking and customer feedback initiatives
• Partner with internal stakeholders and external vendors to support project execution as needed
• Stay current on consumer insights methodologies, tools, and industry best practices
• Other duties as assigned

What You’ll Need

• Strong interest in consumer behavior, market research, and data-driven decision making
• Exceptional attention to detail and commitment to accuracy
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent follow-through and ability to keep projects moving forward
• Comfortable learning new software platforms and research tools
• Proactive, resourceful, and willing to take ownership of responsibilities
• Naturally curious with a desire to continuously learn and grow
• Positive, collaborative attitude and willingness to support team success
• Comfortable working in a fast-paced, entrepreneurial environment
• Experience with PowerPoint, Excel, and other business productivity tools
• Experience supporting research projects, event coordination, project management, or marketing initiatives is a plus
• Restaurant, food service, or CPG experience is a plus
• Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Consumer Behavior, Business Analytics, Communications, or a related field preferred
• 0-2 years of professional experience in consumer insights, market research, marketing, analytics, project coordination, or a related field
• Relevant internship experience in consumer insights, market research, analytics, consulting, or marketing will be considered
• Experience supporting cross-functional projects and managing multiple priorities preferred

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

FLAVOR PERKS:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k - (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.