Vice President, eCommerce & Loyalty

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt employees

Paid volunteer day

Competitive bonus structure

Stock purchase plan

401K matching

Education Assistance

Wellness reimbursement

Paid maternity and paternity leave

Lunch provided in office

Job summary

A leading restaurant chain in Dallas is looking for a Vice President, eCommerce & Loyalty. The individual will be responsible for driving revenue across sales channels and ensuring loyalty performance. Ideal candidates will have experience in multi-channel leadership and a strong grasp of digital commerce strategies. The role encompasses managing partnerships effectively and leading teams to foster growth. Competitive benefits include unlimited PTO, stock options, and wellness programs.

Qualifications

• Experience leading multi-channel commercial or growth functions.
• Strong understanding of digital commerce and performance marketing.
• Experience managing marketplace or delivery partnerships.

Responsibilities

• Drive revenue performance across all sales channels.
• Grow first-party sales and loyalty performance.
• Manage third-party delivery performance and partnerships.

Skills

Multi-channel commercial leadership

Digital commerce understanding

Revenue performance management

Cross-functional leadership

Job description

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE'LL NEED

We are seeking a Vice President, eCommerce & Loyalty to become an important part of our Commercial Team. This role is responsible for driving revenue performance across Wingstop’s sales channels and demand spaces.

In this role, you will own first-party growth, loyalty performance, and third-party delivery —ensuring that each channel delivers profitable, incremental growth aligned to our commercial objectives. This role will drive strategy for:

• First-party sales growth and mix shift toward 1P
• Loyalty enrollment, retention, and frequency performance
• Third-party delivery performance and partner management
• Generate disciplined and incremental 3P performance
• Implement strong loyalty engagement and measurable frequency lift
• Align channel execution against demand priorities

WHAT YOU'LL NEED

You are a growth operator who thrives in high-accountability environments. You understand that demand, channel mix, and loyalty must work together to drive sustainable results. You move decisively, embrace trade-offs, and operate with urgency. What you’ll need:

• Experience leading multi-channel commercial or growth functions
• Strong understanding of digital commerce and performance marketing
• Experience managing marketplace or delivery partnerships
• Ability to drive revenue performance within economic guardrails
• Strong cross-functional leadership skills

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401K – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Basic life and AD&D insurance provided
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor:

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.