Analyst Influence & Market Strategy Lead

Palo Alto Networks; California; On-site; USD 140,000 - 227,000; Full time

Job summary

Palo Alto Networks seeks a highly organized Market Strategy & Analyst Influence Specialist to drive engagement with influential industry analysts for our SASE and SSE portfolios. You will partner with product teams to translate technical innovations into compelling market narratives and manage the end-to-end analyst interaction program.

You will lead evaluative submissions, coordinate cross-functional inputs, and enhance analyst influence through campaigns and targeted outreach.

Qualifications

• 5+ years of experience in analyst engagement, technical marketing, product marketing, or communications within the Cybersecurity, SaaS, or enterprise software space.
• Foundational technical understanding of network security, SASE and SSE architectures, with the ability to grasp complex features and business value.
• Proven track record of managing multi-step deliverables and cross-functional inputs, especially for major analyst evaluation processes and RFIs.

Responsibilities

• Manage end-to-end submission process for evaluative reports (e.g., Gartner MQs, Forrester Waves, IDC MarketScapes) for the SASE/SSE portfolios.
• Coordinate inputs from cross-functional stakeholders and finalize submissions.
• Schedule, attend, and facilitate analyst briefings; compile detailed interaction notes.
• Drive Gartner Peer Insights campaigns to boost rankings and capture customer advocacy.
• Track and report core analyst influence metrics and support roll-ups for business reviews.
• Upskill internal staff on analyst influence best practices for effective inquiries and briefings.
• Oversee analyst events planning, briefing books, and pre/post-event surveys.

Skills

Analyst engagement

Technical marketing

Product marketing

Communications

Tools

Analyst tracking tools

Portal management

Data reporting platforms

Job description

Palo Alto Networks seeks a highly organized Market Strategy & Analyst Influence Specialist to drive engagement with influential industry analysts for our SASE and SSE portfolios. You will partner with product teams to translate technical innovations into compelling market narratives and manage the end-to-end analyst interaction program.

You will lead evaluative submissions, coordinate cross-functional inputs, and enhance analyst influence through campaigns and targeted outreach.