Market Strategy & Analyst Influence Specialist (SASE/SSE)

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 140,000 - 227,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a Market Strategy & Analyst Influence Specialist to join the product management team, focusing on SASE and SSE portfolios. You will drive analyst engagement, manage market strategy operations, and ensure our innovations are reflected in analyst research.

You will partner with product management to run submissions, coordinate briefings, and maintain internal tools supporting analyst influence and research submissions across business units.

Qualifications

• 5+ years of experience in analyst engagement, technical marketing, product marketing, or communications.
• Foundational understanding of network security, SASE and SSE architectures.
• Proven track record managing multi-step deliverables for major analyst evaluations and RFIs.
• Exceptional organizational skills and a collaborative mindset.
• Excellent written and verbal communication, including executive notes and updates.
• Willingness to travel to events and headquarters as required.

Responsibilities

• Manage end-to-end submissions for major evaluative reports (Gartner MQs, Forrester Waves, IDC MarketScapes) for SASE/SSE.
• Coordinate analyst interaction calendars, briefings, inquiries, and notes; identify new opportunities to influence analysts.
• Drive Gartner Peer Insights campaigns to boost rankings and showcase leadership in network security.
• Track and report core analyst metrics, influence updates, and support roll-ups for leadership reviews.
• Upskill internal staff on analyst influence best practices for effective inquiries and briefings.
• Oversee operations for analyst events, briefing books, surveys, and data entry; manage influence campaigns.

Skills

Analyst engagement

Product marketing

Technical marketing

Cross-functional collab

Executive communication

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

We are looking for a highly organized, proactive Market Strategy & Analyst Influence Specialist to join our product management team, specifically focusing on our network security business unit and supporting our industry-leading SASE (Secure Access Service Edge) and SSE (Security Service Edge) product lines. In this role, you will support how Palo Alto Networks engages with influential industry analysts, acting as an operational engine for our market intelligence and strategic influence.

You will partner closely with our product management teams to manage interactions, execute core market strategy operations, and ensure our technical innovations are accurately reflected in market research. Whether you're driving evaluative report submissions, managing peer review campaigns, or maintaining vital internal tools, you will play a critical role in enhancing our market leadership and influence within the cybersecurity analyst community.

Key Responsibilities

• Evaluative Research Management: Manage the end-to-end submission process for major evaluative reports (e.g., Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes) for the SASE and SSE portfolios. This includes building RFI templates, coordinating inputs from cross-functional stakeholders, and finalizing submissions.
• Analyst Engagement & Influence: Partner with the Product Management team to manage analyst interaction calendars. Schedule, attend, and facilitate briefings and inquiries, compile detailed interaction notes, and proactively identify new opportunities to influence the analyst community.
• Peer Insights Campaigns: Drive and manage Gartner Peer Insights campaigns to consistently boost our rankings, capture customer advocacy, and highlight our leadership in network security categories.
• Metrics & Reporting: Track and report on core analyst influence metrics, including coverage volume, PAN mentions, interaction data, and content reprints across business units. Lead analysts influence updates, synthesize strategic insights, and support analyst influence roll-ups and business reviews to demonstrate program impact.
• Internal Enablement: Help upskill internal staff, product managers, and subject matter experts on analyst influence best practices, ensuring they are fully prepared for highly effective inquiries and briefings.
• Market Strategy Operations & Event Support: Oversee day-to-day operations, including planning internal and external analyst events, building briefing books, creating pre- and post-event surveys, data entry, while defining and managing analyst influence campaigns.
• Tool & Portal Management: Assist in the development and ongoing maintenance of new internal tools designed for the product management team. Ensure the analyst profile and influence campaign documents are consistently updated with accurate information, press releases, and competitor activity.

Qualifications

• 5+ years of experience in analyst engagement, technical marketing, product marketing, or communications within the Cybersecurity, SaaS, or enterprise software space.
• Foundational technical understanding of network security, specifically SASE and SSE architectures, with the ability to grasp complex features and support clear business value narratives.
• Proven track record of managing multi-step deliverables and cross-functional inputs, particularly for major analyst evaluation processes (Gartner MQs, Forrester Waves) and comprehensive RFIs.
• Exceptional organizational skills and detail orientation, with a collaborative, team-first mindset.
• Excellent written and verbal communication skills, including the ability to compile clear executive notes, write strategic insights, and draft team updates.
• Willingness and ability to travel to industry events and corporate headquarters as required by the business.

Preferred Qualifications

• Prior hands-on experience managing Gartner Peer Insights campaigns or similar customer review platforms.
• Familiarity with analyst tracking tools, portal management, and data reporting platforms to measure program ROI.
• Ability to thrive in a fast-paced environment with shifting priorities, high-visibility deliverables, and multiple stakeholders.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$140,100.00 - $226,600.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.