Manager, Strategy & Data Analytics

Think Traffic; Philadelphia (Philadelphia County); On-site; USD 90,000 - 150,000; Full time

Job summary

Think Traffic in Philadelphia leads digital marketing strategy for agency clients, delivering analytics, optimization, and campaign insights. The Manager, Strategy & Data Analytics oversees online marketing strategy, data-driven decisions, and client relationships across sectors including food & beverage, hospitality, gaming, retail, and tech.

Responsibilities include developing briefs with clients, driving digital platform adoption, educating teams on channel value, and leading analytics for

Qualifications

• 5+ years experience in an Analytics role within a digital marketing environment.
• Strong analytical skills with ability to interpret internet-related data from SAS and client databases.
• Deep experience with web and social analytics tools (Google Analytics, Sprout Social, Native Social Reporting).
• Solid understanding of direct marketing, digital advertising and social media.
• Strong writing and communication skills.
• Deck building experience with Keynote/PPT.
• Agency background with interactive, direct marketing and social media is a plus.
• Database management experience is a plus.
• Bachelor's degree in statistics, mathematics, science, business administration or marketing.

Responsibilities

• Develop project/account briefs with client and agency teams.
• Drive understanding of emerging digital platforms and leverage for the client.
• Be the consumer advocate on clients’ business throughout project development.
• Identify opportunities to leverage emerging digital trends for clients.
• Educate client and internal teams on value of digital channels and best practices.
• Coordinate with team to inform briefs and agency work.
• Collaborate with cross-agency teams for cohesive briefs, plans and programs.
• Deliver strategic thinking to ensure relevant and distinctive work.
• Support and present for new and existing business development.
• Help manage and lead new business programs and agency marketing efforts.
• Optimize the use of digital measurement tools and dashboards to quantify impact.
• Work with teams to make specific and actionable client recommendations.
• Analyze website traffic; design dashboards and reports.
• Collect and synthesize data from ad trafficking programs, direct campaigns, social and web analytics, client databases.
• Understand client’s business requirements and tailor reporting to needs.
• Stay current with client and industry benchmarks.
• Assist reporting for Facial Analytics client using Tableau and PowerBI; identify new metrics.
• Demo reporting capabilities to potential customers.
• Respond to ad-hoc reporting requests with insight-based reports.
• Analyze client strategies; lead business modeling and case development.
• Monitor opportunities for revenue growth and market awareness; respond to dynamics and competition.
• Identify and implement strategic capabilities and partner initiatives in digital media planning/b buying.
• Deliver tracking analysis and reports to support campaigns.
• Provide insight to drive ongoing optimization of campaigns.
• Develop tracking matrices and strategies to identify expansion areas.
• Deliver models and advanced statistical solutions to client issues.
• Develop reporting requirements, particularly web analytics and social media.

Skills

Analytical skills

Internet data analysis (SAS)

Web analytics

Social analytics tools

Strong writing

Presentation design (Keynote/PPT)

Communication skills

Agency/advertising background

Database management

5+ years analytics experience

Education

Bachelor's degree in statistics/math/science/business/marketing

Tools

SAS

Google Analytics

Sprout Social

Native Social Reporting

Tableau

PowerBI

Keynote/PowerPoint

Job description

The Manager, Strategy & Data Analytics is a key position in our rapidly growing Philadelphia based advertising/marketing firm. This role closely collaborates with multiple disciplines within the firm and will enhance client relationships related to the deliverables of strategy, measurement, analytics and optimization. This role oversees the online marketing strategy for agency clients including planning and executing digital marketing campaigns, analyzing metrics, and identifying trends. Responsibilities also include launching advertisements and creating content to help brands create awareness. This Manager will have previous marketing experience and be able to manage social media, paid search, SEO, CRM, email, etc. Clients include food & beverage, hospitality, gaming, retail, and technology.

Key Responsibilities

• Work with client and agency teams to develop project/account briefs.
• Drive understanding of emerging digital platforms and ability to leverage for the client.
• Be the consumer advocate on clients’ business throughout project development.
• Understand key emerging digital trends and identify opportunities to leverage them in service of the client.
• Educate client and internal teams on the value of digital channels, best practices and ongoing evolution implications.
• Coordinate with team to inform briefs and agency work.
• Work with cross-agency teams to ensure development of cohesive marketing briefs, plans and programs.
• Provide value to clients by delivering strategic thinking that enables agency to provide work that is relevant and distinctive.
• Support and present as part of new and existing business development.
• Help manage and lead new business programs and agency marketing efforts.

Analytics:

• Optimize the use of digital measurement tools and customized dashboards to quantify the impact and return on traditional, direct and digital marketing initiatives
• Work closely with Account Service, Digital, Social Media and Media teams to make specific and actionable client recommendations
• Provide analysis of website traffic for key clients including periodic summaries and ad hoc requests, including designing dashboards and Powerpoint/Keynote reports
• Responsible for the collection and synthesizing of data for clients. Data sources typically include: ad trafficking programs, direct marketing campaigns, social and mobile media initiatives, web analytic tools and client databases
• Understand client’s business requirements and design reporting and analysis tailored to their needs
• Stay current with client and industry benchmarks
• Additional responsibilities for technology client will include:
• Assisting managing reporting process for Facial Analytics company, working with Tableau and PowerBI to create reports and distribute them to customers
• Helping Identify new key metrics and calculations and work with development team implementing and incorporate them into the model and downstream reporting
• Demo reporting capabilities to potential customers
• Servicing ad-hoc reporting requests, often requiring analysis and delivering insight-based reports
• Analyze client’s strategies lead overall vision for business modeling and business case development.
• Monitor and identify unique opportunities for revenue growth and/or market awareness to respond quickly to dynamic marketplace and client needs, react to competitive pressures and dynamics, and identify new and changing market opportunities.
• Identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner to evolve digital media planning and buying capabilities.
• Deliver tracking analysis and reports to support client campaigns, programs and platforms.
• Provide insight to drive ongoing optimization of all campaigns.
• Develop actionable media test matrices and strategies with which to identify areas of potential for campaign expansion.
• Deliver models and other advanced statistical solutions to client business case and marketing issues.
• Develop tracking and reporting requirements, particularly web analytics and social media.

Required

• Must be confident and self-sufficient. This position requires leadership of analytical initiatives so candidates must be willing to problem solve and drive their own solutions forward.
• Strong analytical skills, must be proficient in analyzing and interpreting internet-related data from standard software packages, SAS and client databases
• Deep experience with web and social analytics tools such as Google Analytics, Sprout Social, Native Social Reporting
• Solid understanding of the fundamentals of direct marketing, digital advertising and social media.
• Strong writing skills that can effectively communicate insights, outcomes and implications.
• Deck building experience with Keynote/PPT.
• 5+ years experience in an Analytics role and digital marketing environment
• Specific experience in planning, research, insights or emerging media
• Strong verbal and written communication skills
• Demonstrated success with client relationships, team management and business development
• Ability to multitask and prioritize within a fast paced environment
• Agency background withinteractive, direct marketing and social media experience is a plus
• Database management experience is a plus
• Bachelors' Degree required, in statistics, mathematics, science, business administration or marketing