Analyst, Marketing Automation

Wpp Group; Cherry Hill Township (NJ); On-site; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group in the United States seeks an Analyst, Marketing Automation to join our CXM team. You will design and optimize omnichannel campaigns across platforms to improve healthcare outcomes.

This role emphasizes building BRDs, understanding data flows, and collaborating with internal teams and clients. A 1–2 year background in marketing automation and strong communication are required, with growth opportunities in a leading health marketing group.

Qualifications

• 1–2 years of experience working with marketing automation, data management, CRM, or similar MarTech platforms.
• Exceptional communication and collaboration skills in a team environment.
• Meticulous attention to detail and precision in documentation and data management.
• Strong organizational and project management skills for running multiple campaigns.

Responsibilities

• Configure and launch automated, omnichannel campaigns using the company platform.
• Develop and maintain BRDs outlining campaign design, data sources, and logic.
• Demonstrate understanding of data integrations and apply next-best-action business rules.
• Collaborate with internal teams, clients, and agencies to gather requirements and assets.
• QA live programs, analyze performance data, and identify optimization opportunities.

Skills

Marketing automation

CRM systems

Data management

Excel & PowerPoint

Communication

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Eloqua

HubSpot

Job description

Description

Position at CMI Media Group

Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.

What You'll Do:

• Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
• Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
• Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
• Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
• Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

What You'll Bring:

• 1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
• Meticulous attention to detail and a passion for precision in documentation and data management.
• Strong organizational and project management skills to keep multiple campaigns running smoothly.
• Proficiency in Microsoft Excel and PowerPoint.

Bonus Points:

• Experience in pharma marketing or at a media agency.
• Experience with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group?

At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.