Americas ABM Manager: Regional Growth & Engagement

Siemens; Boston (MA); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Siemens Software is seeking an Account-Based Marketing (ABM) Manager for the Americas to lead regional execution across North America and Latin America. Collaborate with Sales, BDR, Customer Success, and Marketing to run 1:1 and 1:few ABM programs, adapting messaging and events to local markets while preserving global consistency.

This hybrid role requires strategic thinking, creative program development, and hands-on delivery of integrated campaigns across digital, events, and field experiences

Qualifications

• Experience in account-based marketing (ABM), field marketing, enterprise marketing, or demand generation.
• Experience delivering programs across the Americas region with awareness of enterprise buying behaviors.
• Proven ability to create creative account engagement programs that move opportunities through the sales cycle.
• Strong collaboration with regional sales, BDR, and customer success teams.

Responsibilities

• Execute global 1:1 and 1:few ABM strategies across the Americas, adapting to regional priorities.
• Develop innovative account-based campaigns and experiences to progress opportunities.
• Partner with Sales and BDR teams to identify priority accounts and align marketing with outbound motions.
• Localize global programs for North America and Latin America while maintaining global consistency.
• Coordinate multi-channel ABM programs across digital, events, and executive engagement.
• Leverage ABM tech (Demandbase, Qualified, CRM) to personalize campaigns and measure engagement.
• Monitor performance and use insights to optimize programs and account progression.

Skills

ABM strategy

B2B marketing

Enterprise marketing

Regional market knowledge

Campaign planning

Cross-functional collaboration

Data-driven decision making

AI in marketing

Tools

Demandbase

Qualified

Salesforce

Marketing automation

Web personalization tools

Job description

Siemens Software is seeking an Account-Based Marketing (ABM) Manager for the Americas to lead regional execution across North America and Latin America. Collaborate with Sales, BDR, Customer Success, and Marketing to run 1:1 and 1:few ABM programs, adapting messaging and events to local markets while preserving global consistency.

This hybrid role requires strategic thinking, creative program development, and hands-on delivery of integrated campaigns across digital, events, and field experiences