Amazon Marketplace Manager

Blueroot Health INC.; Middletown (CT); On-site; USD 90,000 - 140,000; Full time

Job summary

Blueroot Health INC. seeks an Amazon Marketplace Manager to drive growth across the Amazon channel. You will own day-to-day account management, implement strategy with cross-functional teams, and optimize ads, PDPs, and catalog health to improve conversion and reduce costs.

You will forecast inventory with Operations, support Finance reporting, and ensure regulatory-compliant listings for supplements. Collaboration with CX and Marketing will enhance ratings and content quality.

Qualifications

• Bachelor's degree in Marketing or Business.
• 3+ years selling on Amazon Seller Central with track record.
• Deep knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).
• Advanced Excel skills and data analysis.
• Strong understanding of digital shelf optimization, SEO, and CRO.
• Experience in CPG, supplements, or health & wellness strongly preferred.
• Excellent interpersonal and written communication.
• Ability to interpret quantitative and qualitative information and develop actionable recommendations.

Responsibilities

• Day-to-day Amazon account management and maintenance.
• Execute the Amazon channel strategy to accelerate sales and reduce costs.
• Manage and optimize Amazon Ad Campaigns with agency partners.
• Verify Listings follow Amazon regulations and best practices.
• Forecast inventory with Operations.
• Assist Finance with financial reporting.
• Manage PDPs: titles, bullets, descriptions, A+ content, imagery, video, attributes.
• Own Amazon catalog health, including variations and listing errors.
• Monitor conversion rate, traffic, and sales at SKU level.
• Collaborate with creative/brand teams on PDP content and visuals.
• Analyze competitive landscapes and surface opportunities/risks.
• Manage ratings, reviews, and Q&A strategies with CX/Marketing.
• Track and report on digital shelf KPIs like conversion rate and share of search.
• Coordinate product launches and updates for speed and accuracy.
• Ensure content aligns with supplement/regulatory requirements.
• Manage Brand Protection to mitigate unauthorized sellers.

Skills

Amazon Seller Central

Amazon Advertising

Advanced Excel

SEO

CRO

CPG experience

Interpersonal skills

Data analysis

Education

Bachelor's degree in Marketing or Business

Tools

Excel

Job description

Description

PURPOSE STATEMENT:

As the Amazon Marketplace Manager, you will play a critical role in driving the growth and profitability of our rapidly expanding Amazon Sales Channel. This position is responsible for developing and executing innovative strategies that boost visibility, maximize conversion, and improve operational efficiency on the Amazon Marketplace. You will manage every aspect of our Amazon strategy execution, while collaborating cross-functionally with teams across Operations, Finance, and Marketing. Your expertise in e-commerce and data-driven decision-making will be essential in scaling our Amazon business and maintaining a competitive edge in the digital marketplace.

WHAT YOU’LL DO (MAJOR RESPONSIBILITIES):

• Day-to-day Amazon account management and maintenance
• Execute the Amazon channel strategy in partnership with the Amazon Strategy Director to accelerate sales and reduce costs
• Manage and Optimize Amazon Ad Campaigns with our agency partners
• Verify Listings follow applicable Amazon regulations and best practices
• Work closely with our Operations team to forecast inventory requirements
• Assist the Finance team with any financial reporting
• Manage and optimize product detail pages (PDPs) including titles, bullets, descriptions, A+ / enhanced content, imagery, video, and attributes
• Own Amazon catalog health, including suppressions, variations, compliance issues, and listing errors
• Monitor and improve conversion rate, traffic quality, and sales performance at the SKU level
• Partner with creative and brand teams to brief, test, and launch high-performing PDP content and visuals; test and iterate on PDP elements (copy, imagery, layout, modules)
• Analyze competitive landscapes (pricing, claims, content, reviews) and surface opportunities and risks
• Manage and optimize ratings, reviews, and Q&A strategies in partnership with CX and marketing
• Track and report on key digital shelf KPIs (conversion rate, content scorecards, share of search)
• Coordinate product launches and updates to ensure speed, accuracy, and consistency across the channel
• Ensure claims and content align with regulatory and compliance requirements for supplements/health products
• Manage Blueroot’s Brand Protection efforts to mitigate unauthorized seller impact

WHAT YOU’LL NEED (KNOWLEDGE/SKILLS/EXPERIENCE):

• Bachelor's degree in Marketing, Business, or a related program
• 3+ years of experience and track record of success selling directly in Amazon Seller Central
• Deep knowledge of Amazon Advertising including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Advanced Excel knowledge, data analysis, and problem solving skills
• Strong understanding of digital shelf optimization, SEO, and CRO
• Experience in CPG, supplements, or health & wellness strongly preferred
• Excellent interpersonal skills are essential, including oral and written communication.
• Ability to interpret quantitative and qualitative information and use such information to develop actionable recommendations
• Work well under tight timelines
• Ability to prioritize work in fast-paced environment & adapt to ever changing digital landscape.
• Excellent judgment, follow-up, attention to detail and personal accountability

Requirements

PHYSICAL REQUIREMENTS:

• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.