Amazon Marketplace Manager

Blueroot Health®; Middletown (CT); On-site; USD 90,000 - 130,000; Full time

Job summary

Blueroot Health® seeks an Amazon Marketplace Manager to grow our Amazon channel and profitability. You will own the end-to-end Amazon strategy, work with Operations, Finance, and Marketing, and ensure regulatory-compliant listings with best-practice content.

You will improve conversions, manage ads, and optimize PDPs to boost visibility. Ideal candidates have 3+ years in Amazon Seller Central, deep ad knowledge, advanced Excel, and experience with CPG or health products.

Qualifications

• 3+ years of experience selling directly in Amazon Seller Central.
• Deep knowledge of Amazon Advertising (Sponsored Products, Brands, Display, DSP).
• Advanced Excel, data analysis, and problem solving skills.
• Strong understanding of digital shelf optimization, SEO, and CRO.
• Experience in CPG, supplements, or health & wellness preferred.
• Excellent oral and written communication.

Responsibilities

• Day-to-day Amazon account management and maintenance.
• Execute channel strategy to accelerate sales and reduce costs.
• Manage and optimize Amazon ad campaigns with agency partners.
• Verify listings follow Amazon regulations and best practices.
• Forecast inventory with Operations; assist Finance with reporting.
• Optimize PDPs including titles, bullets, descriptions, A+ content, imagery, video.
• Own catalog health: suppressions, variations, compliance, listing errors.
• Monitor conversion rate, traffic quality, and sales at SKU level.
• Collaborate with creative/brand teams to test PDP content and visuals.
• Analyze competitive landscapes and surface opportunities/risks.
• Manage ratings/reviews and Q&A with CX/marketing.
• Track digital shelf KPIs (conversion, content scorecards, share of search).
• Coordinate launches/updates for speed, accuracy, consistency.

Skills

Amazon Marketplace

Data analysis

Excel

Digital marketing

SEO

CRO

Interpersonal communication

Quantitative interpretation

Education

Bachelor's degree in Marketing or Business

Tools

Amazon Advertising

Job description

PURPOSE STATEMENT:
As the Amazon Marketplace Manager, you will play a critical role in driving the growth and profitability of our rapidly expanding Amazon Sales Channel. This position is responsible for developing and executing innovative strategies that boost visibility, maximize conversion, and improve operational efficiency on the Amazon Marketplace. You will manage every aspect of our Amazon strategy execution, while collaborating cross-functionally with teams across Operations, Finance, and Marketing. Your expertise in e-commerce and data-driven decision-making will be essential in scaling our Amazon business and maintaining a competitive edge in the digital marketplace. Description
As the Amazon Marketplace Manager, you will play a critical role in driving the growth and profitability of our rapidly expanding Amazon Sales Channel. This position is responsible for developing and executing innovative strategies that boost visibility, maximize conversion, and improve operational efficiency on the Amazon Marketplace. You will manage every aspect of our Amazon strategy execution, while collaborating cross-functionally with teams across Operations, Finance, and Marketing. Your expertise in e-commerce and data-driven decision-making will be essential in scaling our Amazon business and maintaining a competitive edge in the digital marketplace. What You’ll Do (major Responsibilities)

• Day-to-day Amazon account management and maintenance
• Execute the Amazon channel strategy in partnership with the Amazon Strategy Director to accelerate sales and reduce costs
• Manage and Optimize Amazon Ad Campaigns with our agency partners
• Verify Listings follow applicable Amazon regulations and best practices
• Work closely with our Operations team to forecast inventory requirements
• Assist the Finance team with any financial reporting
• Manage and optimize product detail pages (PDPs) including titles, bullets, descriptions, A+ / enhanced content, imagery, video, and attributes
• Own Amazon catalog health, including suppressions, variations, compliance issues, and listing errors
• Monitor and improve conversion rate, traffic quality, and sales performance at the SKU level
• Partner with creative and brand teams to brief, test, and launch high-performing PDP content and visuals; test and iterate on PDP elements (copy, imagery, layout, modules)
• Analyze competitive landscapes (pricing, claims, content, reviews) and surface opportunities and risks
• Manage and optimize ratings, reviews, and Q&A strategies in partnership with CX and marketing
• Track and report on key digital shelf KPIs (conversion rate, content scorecards, share of search)
• Coordinate product launches and updates to ensure speed, accuracy, and consistency across the channel
• Ensure claims and content align with regulatory and compliance requirements for supplements/health products
• Manage Blueroot’s Brand Protection efforts to mitigate unauthorized seller impact

What You’ll Need (knowledge/Skills/Experience)

• Bachelor's degree in Marketing, Business, or a related program
• 3+ years of experience and track record of success selling directly in Amazon Seller Central
• Deep knowledge of Amazon Advertising including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Advanced Excel knowledge, data analysis, and problem solving skills
• Strong understanding of digital shelf optimization, SEO, and CRO
• Experience in CPG, supplements, or health & wellness strongly preferred
• Excellent interpersonal skills are essential, including oral and written communication.
• Ability to interpret quantitative and qualitative information and use such information to develop actionable recommendations
• Work well under tight timelines
• Ability to prioritize work in fast-paced environment & adapt to ever changing digital landscape.
• Excellent judgment, follow-up, attention to detail and personal accountability

Requirements
PHYSICAL REQUIREMENTS:

• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.