Amazon Marketplace Growth & Listings Manager

SUNNY DISTRIBUTOR INC.; California (MO); On-site; USD 65,000 - 95,000; Full time

Job summary

Sunny Health & Fitness is seeking an Amazon Account Manager to lead Amazon Seller Central operations, optimize listings, and drive marketplace growth. You will collaborate with marketing, creative, product, inventory, and customer service to ensure accurate and competitive presence on Amazon.

The role focuses on listing optimization, SEO, and conversion strategies, with an emphasis on improving visibility, traffic, and profitability across Sunny's Amazon catalog.

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or related field preferred.
• 2-4 years of hands-on Amazon marketplace experience.
• Strong experience with Amazon Seller Central and catalog/listing management.
• Experience creating and optimizing Amazon product listings and ASINs.
• Strong understanding of Amazon SEO, keyword optimization, A+ Content, and conversion optimization.
• Experience analyzing Amazon performance metrics and marketplace data.
• Strong Excel skills and ability to work with large amounts of data.

Responsibilities

• Manage the day-to-day operations of Sunny Health & Fitness's Amazon Seller Central account.
• Monitor overall account performance, sales, traffic, conversion, and profitability.
• Maintain Amazon account health and ensure compliance with Amazon policies and marketplace requirements.
• Monitor account notifications, policy changes, suppressed listings, stranded inventory, and other account issues.
• Identify and resolve Amazon operational and listing issues quickly.
• Create, update, and optimize Amazon product listings.
• Ensure all product information is accurate, complete, and consistent across the Amazon catalog.
• Conduct regular listing audits to identify missing information, errors, suppressed content, and opportunities for improvement.
• Manage new product listings and product launches on Amazon.
• Maintain and optimize existing ASINs to improve search visibility and conversion.
• Conduct keyword research and implement relevant keywords throughout Amazon listings.
• Optimize product titles, bullet points, descriptions, backend keywords, and A+ Content based on Amazon SEO best practices.
• Monitor keyword rankings and search visibility.
• Analyze competitor listings, pricing, content, reviews, and positioning to identify opportunities.
• Continuously test and improve listing content to increase traffic and conversion rates.
• Develop strategies to improve organic ranking and product discoverability.
• Monitor Amazon performance metrics.
• Prepare regular reports and provide actionable insights based on Amazon performance data.
• Identify underperforming ASINs and develop strategies to improve sales and conversion.
• Analyze sales trends and marketplace data to identify growth opportunities.
• Monitor competitor pricing and marketplace activity.
• Plan and execute Amazon promotions, coupons, deals, and other marketplace programs.
• Manage promotional calendars and coordinate product promotions with internal marketing teams.
• Monitor promotional performance and make adjustments based on results.
• Support major Amazon sales events such as Prime Day and other seasonal promotional periods.
• Ensure promotional pricing, inventory, and listing content are properly coordinated.
• Work closely with inventory, purchasing, and operations teams to monitor Amazon inventory levels.
• Identify potential out-of-stock risks and communicate inventory needs proactively.
• Monitor Buy Box performance and identify factors affecting Buy Box eligibility.
• Help coordinate inventory availability with sales forecasts and promotional plans.
• Monitor stranded inventory and fulfillment-related issues.
• Monitor product ratings, reviews, and customer feedback on Amazon.
• Identify recurring customer complaints and communicate trends to the appropriate internal teams.
• Work with customer service and product teams to identify opportunities to improve product listings and customer experience.
• Monitor listing content and product information to ensure customer expectations are accurately set.
• Collaborate with creative teams on product photography, infographics, videos, and A+ Content.
• Work with marketing and advertising teams to align organic Amazon strategy with paid advertising efforts.
• Partner with product and operations teams on new product launches, product information, pricing, and inventory.
• Work with customer service teams to identify customer feedback and product-related issues.
• Coordinate with internal teams to ensure Amazon initiatives are executed accurately and on schedule.

Skills

Amazon Seller Central

Catalog management

Amazon SEO

Keyword optimization

A+ Content

Conversion optimization

Excel

Education

Bachelor's degree in Marketing, Business, E-Commerce, or related field

Tools

Brand Analytics

Sponsored Ads platforms

Job description

Sunny Health & Fitness is seeking an Amazon Account Manager to lead Amazon Seller Central operations, optimize listings, and drive marketplace growth. You will collaborate with marketing, creative, product, inventory, and customer service to ensure accurate and competitive presence on Amazon.

The role focuses on listing optimization, SEO, and conversion strategies, with an emphasis on improving visibility, traffic, and profitability across Sunny's Amazon catalog.