Amazon Marketing Manager

Paycom - ATS; Morgantown (PA); On-site; USD 60,000 - 83,000; Full time

Benefits offered by this job

Medical plan with $0 copay

401(k) with employer match

Vision benefits

Mental health benefits

Paid time off

Job summary

Joie, a global baby gear brand, seeks an Amazon Marketing Manager to lead Amazon presence from PDPs to Brand Store, driving conversion and brand storytelling in Morgantown, PA.

The role partners with Sales, Ecommerce, and creative teams; requires 3–5 years Amazon experience, Seller Central and PPC expertise; benefits include comprehensive health coverage and 401(k) with match; travel up to 10%.

Qualifications

• 3–5 years of professional marketing experience with significant hands-on Amazon experience.
• Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC.
• Experience managing external agencies and evaluating advertising strategy and performance.
• Bachelor's degree in Marketing, Business, E-commerce, or related field preferred.

Responsibilities

• Develop and execute Amazon marketing strategies to increase brand visibility, product discovery, engagement, and conversion.
• Own and optimize Amazon PDPs, including product copy, imagery, infographics, video, and other content.
• Develop and manage A+ Content to strengthen the customer journey.
• Partner with Amazon advertising agencies to develop and optimize PPC campaigns and ads.
• Analyze traffic, conversions, and performance to identify opportunities and drive improvements.

Skills

Amazon marketing

Seller Central

PDP optimization

A+ Content

Analytics

Agency management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Asana/Wrike

Job description

We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.We prioritize designing products with families in mind. Our commitment to family extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development. We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.With our continued growth, and expansion into the US Market, we're seeking Amazon Marketing Manager to join our Brand Marketing team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.The Amazon Marketing Manager is responsible for how Joie appears on Amazon, ensuring that PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling clearly communicate product value, differentiate the brand, and drive shopper conversion.The Amazon Marketing Manager role sits within the Brand Team and partners closely with the Commercial Sales Manager, Sr. Ecommerce Manager, Sr. Trade Marketing Manager, and external Amazon agency. It does not own P&L or ad execution, but it does ensure that paid traffic lands on best‑in‑class, conversion‑ready content.Essential Duties & ResponsibilitiesAmazon Marketing StrategyDevelop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion.Translate broader brand and product marketing strategies into compelling Amazon experiences.Identify opportunities across content, merchandising, search, and advertising to improve performance.Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence.PDP & A+ ContentOwn and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer-facing content.Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey.Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance teams to develop and launch high-quality Amazon content.Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities.Amazon Advertising & PPCPartner with Amazon advertising agencies to develop and optimize PPC and sponsored advertising campaigns.Understand Amazon advertising strategy, including campaign structure, targeting, keywords, budgets, and performance.Evaluate agency recommendations and provide direction on campaign priorities, investment, and improvements.Ensure Amazon advertising, PDPs, A+ Content, and creative work together to drive performance.Analytics & Conversion OptimizationAnalyze Amazon traffic, conversion, search visibility, advertising performance, and product-level trends.Identify underperforming products and develop actionable recommendations to improve conversion.Test and optimize PDP images, copy, A+ Content, video, and other Amazon content based on performance and consumer insights.Product LaunchesLead Amazon marketing execution for new product launches, including PDPs, A+ Content, creative, and advertising.Develop launch plans and timelines and ensure products are fully prepared and optimized before launch.Requirements & QualificationsThree (3) to five (5) years of professional marketing experience with significant hands-on Amazon experience.Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC.Experience creating or managing Amazon content, including product imagery, video, copy, infographics, and A+ Content.Strong understanding of Amazon advertising, including keywords, targeting, campaign strategy, budgets, and performance.Experience with consumer packaged goods, consumer products, retail, or another product-driven industry strongly preferred.Strong analytical and problem-solving skills with the ability to turn Amazon performance data into marketing actions.Experience managing external agencies and evaluating advertising strategy and performance.Bachelor's degree in Marketing, Business, E-commerce, or a related field preferred.What We Are Looking ForMarketing-focused: Strong understanding of how brand, content, advertising, and e-commerce work together to drive results.Amazon expert: Understands what makes a high-performing Amazon presence, PDP, and product experience.Content-driven: Able to develop and identify compelling content that helps customers understand products and make purchase decisions.Commercial and analytical: Uses performance data and consumer insights to improve engagement and conversion.Hands-on: Comfortable developing strategy while also managing the details of Amazon execution.Agency management: Able to effectively direct and evaluate Amazon advertising partners.Detail-oriented: Understands the importance of accuracy, consistency, compliance, and execution on Amazon.TechnologyAmazon Seller Central and Amazon advertising platformsAmazon analytics and reporting toolsGoogle Analytics and/or similar analytics platformsProject management tools such as Asana or Wrike preferredOtherAbility to work extended hours on occasion, including nights or weekends, based on business needs.Travel up to 10% as business needs warrant.Applicants must be currently authorized to work in the United States on a full-time basisPennsylvania Pay Transparency Act:The range for this role is between $60,000 -$83,000.Target compensation range and subsequent actual salary is/will be determined by a number of factors including but not limited to specific skills, competencies, years of experience, geographic location and education as aligned to the job description.Full time employees are eligible for company benefits to include medical, prescription, dental, mental health benefits, 401(k) and paid time off (vacation, sick days and paid holidays).Applicants must be currently authorized to work in the United States on a full-time basis.