Marketplace Optimization Manager - Marketplace Partnership

Front Row; New York (NY); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision

PTO

Summer Fridays

Wellness and commuter benefits

Fun team environment

Job summary

A leading eCommerce firm is seeking a Marketplace Optimization Manager to drive SEO strategy and performance across Amazon for high-profile beauty and wellness clients. This role involves managing a team of SEO specialists, creating SEO-optimized content, and leveraging analytics for strategy evolution. Candidates should have a strong background in Amazon SEO and eCommerce, along with leadership experience. Benefits include health coverage and PTO, plus a competitive salary range of $115,000–$125,000 plus bonus.

Qualifications

• 3+ years of experience in Amazon strategy, SEO, or eCommerce strategy.
• Deep understanding of Amazon SEO principles and practices.
• Proven experience managing and mentoring team members.

Responsibilities

• Drive Amazon SEO strategy for beauty and wellness brands.
• Manage and mentor a pod of SEO specialists.
• Create SEO-optimized content that aligns with brand standards.

Skills

Amazon SEO strategy

Content optimization

Leadership

Analytical skills

Tools

Seller Central

Helium10

DataDive

Job description

Front Row is seeking a Marketplace Optimization Manager to drive best-in-class SEO strategy and performance across Amazon. This role is ideal for a confident, analytical, and forward-thinking leader who excels at the intersection of retail media, content optimization, and AI innovation. You will lead organic optimization strategy for several of our top beauty and wellness clients, guiding the execution of impactful SEO initiatives that drive discoverability and conversion. As a player‑coach, you’ll manage a pod of 2–3 SEO specialists, providing mentorship, strategic direction, and fostering a culture of curiosity and excellence.

Base pay range

$115,000–$125,000 per year

Responsibilities

• Own and evolve the Amazon SEO strategy for a portfolio of high‑profile beauty and wellness brands, driving visibility, keyword ranking, and conversion growth.
• Manage and mentor a pod of 2–3 SEO specialists, providing guidance, feedback, and professional development.
• Oversee and contribute to the creation of SEO‑optimized content across PDPs, A+ content, brand stores, and storefronts, ensuring alignment with brand voice and best practices.
• Partner closely with creative, data, brand, and tech teams to align Amazon SEO strategy with broader eCommerce and content initiatives.
• Leverage analytics and market insights to evaluate performance, identify optimization opportunities, and inform ongoing strategy.
• Champion the integration of generative AI tools (such as ChatGPT) to streamline content creation, analysis, and reporting workflows.
• Monitor search dynamics, category trends, and consumer behavior to proactively identify opportunities for growth and differentiation.

Qualifications

• 3+ years of experience in Amazon strategy, SEO, or eCommerce strategy, ideally within beauty, wellness, or consumer goods.
• Deep understanding of Amazon SEO, including keyword hierarchy, CTR and conversion levers, and competitive intelligence.
• Proficiency with Seller Central and analytics platforms such as Helium10, DataDive, or similar tools.
• Experience mentoring or managing direct reports with a collaborative and empowering leadership style.
• Proven experience creating or overseeing SEO‑optimized content with exceptional writing and editing skills.
• Strong analytical mindset with the ability to translate data into actionable insights and measurable outcomes.
• Excellent verbal and written communication skills, with confidence presenting to internal teams and senior stakeholders.
• Hands‑on experience leveraging generative AI tools (e.g., ChatGPT) to enhance efficiency and output quality.
• Strong project management skills, with a track record of driving initiatives from concept to execution.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts

Salary: $115,000–$125,000 + bonus