Alliance Marketing Leader – Collaboration Solutions

HP; Austin (TX); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies

Parental leave (4-12 weeks)

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP is seeking an Alliance Marketing lead to accelerate Growth in the Collaboration Solutions business. You will craft alliance strategies with Microsoft, Zoom and Google, build joint marketing plans, and drive campaigns and assets to expand market influence and HP Poly visibility.

You will work across product management, marketing, category, and sales to align priorities, enable alliance teams, and measure ROI across programs and partnerships.

Qualifications

• 10+ years of experience in Alliance Marketing, Ecosystem Marketing, Partner Marketing, Business Development, or Strategic Partnerships.
• Proven success driving growth through alliances and joint go-to-market initiatives.
• Strong executive communication, strategic planning, and relationship management skills.
• Experience working across global, matrixed organizations to influence outcomes and drive execution.
• Experience in unified communication and collaboration preferred.

Responsibilities

• Develop and execute Collaboration alliance marketing strategies that support growth objectives and market expansion across headsets, phones, video, and management solutions.
• Build joint marketing plans and growth frameworks with alliance partners.
• Identify opportunities to increase market reach, customer acquisition, revenue growth, and share of wallet through alliance relationships.
• Drive executive engagement and alignment around shared growth priorities in the Collaboration space.
• Develop compelling joint solution narratives, customer success stories, and differentiated value propositions.
• Lead co-marketing initiatives, campaigns, events, webinars, and thought leadership programs.
• Drive HP Poly visibility and share of voice across alliance websites, marketplaces, partner ecosystems, and industry channels.
• Create and activate co-branded assets, landing pages, sales plays, and joint customer engagement programs.
• Develop and maintain alliance marketing enablement materials, including sales training content, joint sales and marketing assets, competitive positioning, partner-ready messaging, and contact list mapping.
• Enable alliance teams to confidently position, promote, and advocate for the portfolio.
• Simplify partner sales engagement and remove barriers that limit alliance effectiveness.
• Lead quarterly business reviews with partners to measure performance, prioritize actions and align investments to accelerate alliance growth.

Skills

Alliance Marketing

Ecosystem Marketing

Partner Marketing

Business Development

Strategic Partnerships

Job description

HP is seeking an Alliance Marketing lead to accelerate Growth in the Collaboration Solutions business. You will craft alliance strategies with Microsoft, Zoom and Google, build joint marketing plans, and drive campaigns and assets to expand market influence and HP Poly visibility.

You will work across product management, marketing, category, and sales to align priorities, enable alliance teams, and measure ROI across programs and partnerships.