AI Visibility & Brand Citations Manager

GEICO; New York (NY); Hybrid; USD 110,000 - 172,000; Full time

Job summary

GEICO in Bethesda or NYC is seeking an AEO Outreach Manager to own how our brand is discovered and cited in AI-powered answer platforms. You will secure third-party brand mentions, authoritative sources, and knowledge-grounding signals that large language models rely on when recommending insurers.

You will collaborate across Marketing Strategy, SEO, Legal, Product, and Web Development to ensure clean schema markup, accurate entity data, and measurable gains in AI visibility, with regular

Qualifications

• 6+ years in SEO, off-page SEO, earned media or link acquisition.
• Understanding of AI search and how models cite sources.
• Experience with knowledge graphs and entity data.
• Ability to read schema.org structured data.
• Experience with AI visibility measurement platforms like Profound, GA4.
• Experience in regulated insurance or financial services.
• Vendor management experience.
• Executive communication and reporting.
• Project management and cross-functional collaboration.
• Adaptability to evolving AI platforms.

Responsibilities

• Identify high-authority publications and databases for GEICO brand entities.
• Secure brand citations in trusted third-party sources.
• Maintain GEICO representation in community sources like Reddit and industry forums.
• Collaborate to seed factual assets and data points for AI alignment.
• Coordinate with Content and Web Development on structured data.
• Manage knowledge graph accuracy across Wikidata and business databases.
• Track metrics and report AI visibility movement to leadership.
• Analyze competitors' citation strategies and adjust outreach.
• Oversee vendors and agencies to achieve outcomes.
• Work with cross-functional teams to align with organic/brand priorities.

Skills

6+ years SEO

AEO & AI Search

Knowledge Graph

Schema.org data

Analytics

Regulated Industry

Vendor management

Executive communication

Project management

Cross-functional collaboration

Tools

Profound

Job description

GEICO in Bethesda or NYC is seeking an AEO Outreach Manager to own how our brand is discovered and cited in AI-powered answer platforms. You will secure third-party brand mentions, authoritative sources, and knowledge-grounding signals that large language models rely on when recommending insurers.

You will collaborate across Marketing Strategy, SEO, Legal, Product, and Web Development to ensure clean schema markup, accurate entity data, and measurable gains in AI visibility, with regular