Commercial Insurance SEO & AI Content Writer

Geico; New York (NY); Hybrid; USD 91,000 - 141,000; Full time

Job summary

GEICO seeks an SEO & AI Search Content Writer for the Commercial Insurance sector. The role blends storytelling, digital marketing, and AI-assisted content creation to boost traffic, engagement, and conversions.

You will work with designers, marketers, and cross-functional teams to deliver high-quality content, optimize for search, and stay ahead of industry trends in GEO and AEO strategies. Hybrid work in Bethesda or NYC is offered.

Qualifications

• 4–6 years of professional copywriting experience, preferably within an agency or in-house creative team.
• Proven experience in creating SEO-driven content, including keyword optimization and on-page SEO.
• Strong understanding of emerging GEO and AEO strategies, with experience in optimizing content for LLMs and answer engines.
• Experience using AI-powered tools to enhance content creation workflows, ideation, and optimization.
• Ability to translate briefs into engaging content tailored to audience needs.
• Excellent proofreading and editing skills, ensuring content meets brand and SEO standards.

Responsibilities

• Create and deliver high-quality, strategic copy for the Commercial insurance business, including landing pages and long-form SEO articles.
• Use AI-powered tools to streamline content creation workflows while maintaining brand voice.
• Develop content that adheres to traditional SEO and GEO/AEO strategies for voice search and answer engines.
• Track and report content performance; use insights to refine strategies.
• Coordinate content publication and work with cross-functional teams to meet timelines.

Skills

SEO content creation

AEO GEO strategy

AI proficiency

Content strategy

Analytical skills

Collaboration

Project management

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Job description

GEICO seeks an SEO & AI Search Content Writer for the Commercial Insurance sector. The role blends storytelling, digital marketing, and AI-assisted content creation to boost traffic, engagement, and conversions.

You will work with designers, marketers, and cross-functional teams to deliver high-quality content, optimize for search, and stay ahead of industry trends in GEO and AEO strategies. Hybrid work in Bethesda or NYC is offered.