AEO Outreach Manager - AI Visibility & Brand Citations

GEICO; Bethesda (MD); Híbrido; USD 110.000 - 172.000; Jornada completa

Descripción de la vacante

GEICO is seeking an AEO Outreach Manager for a Bethesda or NYC hybrid role to drive how our brand is discovered, verified, and cited in AI-powered answer platforms. You will secure third-party mentions, ensure accurate entity data, and strengthen GEICO’s knowledge graph across external sources.

Reporting to the Director of Marketing Strategy, SEO, you will coordinate with Marketing, Communications, Legal, Product, and Web Development to align outreach with broader brand priorities.

Formación

• 6+ years in SEO, off-page SEO, earned media or link acquisition.
• Proven track record securing placements in high-authority publications.
• Understanding of retrieval-augmented generation and AI search behavior.

Responsabilidades

• Identify high-authority publications and sources that models cite.
• Secure brand citations in trusted third-party sources and databases.
• Maintain accurate GEICO representation in knowledge graphs and structured data.
• Collaborate with Content, Web Development, and Legal to ensure machine-readable data.

Conocimientos

SEO Strategy

Earned Media

Link Acquisition

AEO & AI Search Knowledge

Knowledge Graph Fluency

Herramientas

Schema.org

GA4

Google Search Console

Descripción del empleo

GEICO is seeking an AEO Outreach Manager for a Bethesda or NYC hybrid role to drive how our brand is discovered, verified, and cited in AI-powered answer platforms. You will secure third-party mentions, ensure accurate entity data, and strengthen GEICO’s knowledge graph across external sources.

Reporting to the Director of Marketing Strategy, SEO, you will coordinate with Marketing, Communications, Legal, Product, and Web Development to align outreach with broader brand priorities.