AI Brand Visibility Lead

Government Employees Insurance Company; New York (NY); Hybrid; USD 110,000 - 172,000; Full time

Job summary

GEICO seeks an AEO Outreach Manager to own how our brand is discovered and cited in AI-powered answer platforms. You will secure third-party brand mentions and knowledge-graph records, working across Marketing, Communications, Legal, Product, and Web Development.

The role focuses on measurable AI visibility gains and strategic source placement. Location is Bethesda or NYC in a hybrid role with a 3-day in-office requirement.

Qualifications

• 6+ years in SEO, off-page SEO, earned media or link acquisition with proven placements.
• Understanding of how AI models retrieve and cite sources for visibility.
• Experience managing brand entity data across sources and in knowledge graphs.
• Familiarity with schema.org markup and machine-readable content.

Responsibilities

• Lead AI visibility initiatives to secure high-authority citations and brand entities.
• Coordinate with Marketing, Communications, Legal, and Engineering for accurate data signals.
• Track citation share, sentiment, and share of voice by business line.
• Manage external agencies to deliver measurable AI visibility outcomes.
• Develop repeatable outreach playbooks and source-quality standards.

Skills

SEO/outreach experience

AI search knowledge

Knowledge graph/entity data

Schema markup understanding

Analytics & measurement

Regulated industry judgement

Vendor management

Executive communication

Project management

Adaptability

Tools

Schema.org

Profound

Google Search Console

GA4

Job description

GEICO seeks an AEO Outreach Manager to own how our brand is discovered and cited in AI-powered answer platforms. You will secure third-party brand mentions and knowledge-graph records, working across Marketing, Communications, Legal, Product, and Web Development.

The role focuses on measurable AI visibility gains and strategic source placement. Location is Bethesda or NYC in a hybrid role with a 3-day in-office requirement.