AI Security Product Marketing Manager

Nord Security; Warszawa; Remote; USD 105,000 - 170,000; Full time

Benefits offered by this job

Remote work

Health insurance

Career growth

Global team

Job summary

Nord Security in the United States is seeking a Product Marketing Manager for its B2B AI security initiatives, including NordLayer AI Security. You will shape the product narrative, define positioning, and coordinate cross-functional efforts across product, sales, marketing, and data.

You will lead launches, drive GTM strategy and pricing decisions, build market insights to influence roadmaps, and run experiments to validate strategy in a fast-moving field.

Qualifications

• 2–5 years of product marketing experience in B2B SaaS or cybersecurity.
• Proven end-to-end ownership of positioning, messaging, and launches.
• Cross-functional influence to drive outcomes you don't manage.
• Data-driven market analysis and strong experimentation mindset.
• Genuine interest in AI and security implications.
• Ability to operate in ambiguity and early-stage environments.
• Excellent cross-functional collaboration and English communication.

Responsibilities

• Craft product positioning, messaging, and launch narratives that clearly differentiate the product in a noisy, fast-moving AI security market.
• Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how — including freemium and top-of-funnel motion.
• Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end.
• Direct sales enablement efforts and create high-quality assets that help sales communicate the value of a product that buyers don't yet fully understand.
• Build and maintain deep product-level market, buyer, and competitor understanding in the emerging AI security landscape — and use it to influence roadmaps and strategy.
• Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery.
• Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion.
• Design experiments and learning loops to validate strategy with evidence, not opinion — critical in a category where best practices don't exist yet.

Skills

Product marketing

Cross-functional influence

Data-driven analysis

English communication

AI security interest

Job description

At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.

From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

AI is changing how businesses work — and creating security risks that didn't exist two years ago. NordLayer AI Security is our answer: a brand-new product in a category that's still being defined.

There is no playbook to inherit — you'll write it. You'll define how the product is understood, inside the company and in the market, and coordinate the cross-functional work to make it happen. This is not a support role: you'll shape strategy, influence decisions beyond your own scope, and be a trusted voice across the organization.

If you've ever wanted to build a product narrative from zero — in one of the most talked-about spaces in tech — this is that opportunity.

You'll join a growth engine team alongside a Head of Growth, a fellow PMM, and dedicated paid media, SEO, and partnerships specialists — supported by other teams including web product, design, content, customer insights, and marketing automation. You'll also work hand-in-hand with product and sales teams.

If you want to define a product's story in one of the most exciting spaces in tech right now — not just execute someone else's — we'd like to hear from you.

Main Responsibilities

• Craft product positioning, messaging, and launch narratives that clearly differentiate the product in a noisy, fast-moving AI security market;

• Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how — including freemium and top-of-funnel motion;

• Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end;

• Direct sales enablement efforts and create high-quality assets that help sales communicate the value of a product that buyers don't yet fully understand;

• Build and maintain deep product-level market, buyer, and competitor understanding in the emerging AI security landscape — and use it to influence roadmaps and strategy.

• Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery;

• Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion;

• Design experiments and learning loops to validate strategy with evidence, not opinion — critical in a category where best practices don't exist yet;

Core Requirements

• 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity;

• Proven track record of owning positioning, messaging, and launches end-to-end — including at least one strategic initiative (segment entry, pricing, or expansion);

• Demonstrated cross-functional influence: you drive outcomes through teams you don't manage;

• Data-driven approach to market analysis and customer insights, with a strong experimentation mindset;

• Genuine interest in AI and its security implications — you follow the space and have opinions about where it's heading;

• Comfort working in ambiguity and early-stage product environments; experience launching new products or creating new categories is a strong plus;

• Excellent cross-functional collaboration and communication skills;

• Excellent written and spoken English skills.

What We Offer

• Sharpen your edge: training, mentorship, and room to grow — always.

• Take the time you need: extra vacation days, sick days, and time off when life calls.

• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.

• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.

• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.

• Pack your bags for workation: experience our company-wide trip abroad to the fullest.

• Work from anywhere: work from wherever keeps you in the zone.

• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.

• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.

• Join the party: team building and company events people talk about for months.

• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

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