AI Search Content Strategist (SEO & LLM Expertise)

Apple, Inc.; Sunnyvale (CA); In loco; USD 186.000 - 280.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical benefits

Dental coverage

Stock options

Relocation assistance

Descrizione del lavoro

Apple, Inc. in Sunnyvale, CA seeks an AI Optimization (AIO) Content Strategist to lead hands-on content strategy and on-page/off-page SEO for AI search.

You will shape topics, formats, and platforms to boost LLM visibility and drive product discovery across AI and traditional search landscapes. This senior role requires extensive SEO expertise and collaboration with data science, media, engineering, and creative teams to ensure content meets both human and AI discovery needs.

Competenze

• 10+ years of SEO or organic growth marketing experience in a consumer or e-commerce environment.
• AEO/GEO experience, with knowledge of how LLMs pick and cite content.
• Experience partnering with cross-functional teams in digital marketing, with a focus on media and search optimization programs.
• Strong knowledge of SEO fundamentals: keyword, topic, and search-intent research; page structure and optimization; meta descriptions; hierarchy; metadata.

Mansioni

• Own the AI search optimization (SEO/AEO/GEO) and content strategy work for a product launch, defining topics, formats, and platforms to drive growth in LLM visibility.
• Conduct keyword research, competitive analysis, and tactical testing to drive continuous optimizations.
• Build a prompt library for specific product lines, identify opportunities and influence content creation with recommendations.
• Apply content strategy and SEO principles to inform page structure, meta descriptions, headlines, body-copy, and page schema/metadata.
• Track how LLMs like ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Rufus/Alexa cite content and apply findings to optimization decisions.
• Use Profound, Semrush, and Google Trends to pull search and prompt-volume data and translate those outputs into guidance.
• Derive insights across multiple sources, organize findings, and distill them into prioritized recommendations.
• Write short, benefit-focused copy and optimize page content for search while aligning with brand voice.
• Partner with content strategy, analytics, media, engineering, and creative teams to implement AIO/SEO insights in content planning and structure.

Conoscenze

SEO strategy

Cross-functional collaboration

Content strategy

Strumenti

Semrush

Profound

Google Trends

Descrizione del lavoro

Apple, Inc. in Sunnyvale, CA seeks an AI Optimization (AIO) Content Strategist to lead hands-on content strategy and on-page/off-page SEO for AI search.

You will shape topics, formats, and platforms to boost LLM visibility and drive product discovery across AI and traditional search landscapes. This senior role requires extensive SEO expertise and collaboration with data science, media, engineering, and creative teams to ensure content meets both human and AI discovery needs.