Director, AI-Driven Technical SEO Programs

Apple Inc.; Cupertino (CA); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Stock programs

Medical and dental coverage

Retirement benefits

Employee stock purchase plan

Job summary

Apple Inc. is seeking a hands-on leader to build and motivate a high-performing technical SEO program team in Cupertino.

You will own the organic search strategy across Apple products and services, guiding cross-functional collaboration with content, marketing, product, and engineering. The role emphasizes scalable processes and strong executive partnerships to elevate Apple’s presence in AI-enabled search.

Qualifications

• 10+ years of SEO experience with a global brand or digital agency.
• 4+ years of directly managing SEO, technical marketing, or program management teams.
• Experience with AIO / GEO / AEO.
• Solid track record of managing complex, time-critical technical projects.
• In-depth knowledge of current SEO best practices across all major worldwide search engines.
• Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Responsibilities

• Hire, coach, and develop technical SEO program managers by setting clear goals, sharing regular feedback, and building an inclusive culture that supports career growth and diverse perspectives
• Define and own Apple's long-term roadmap for technical SEO, AI search, and agentic commerce, including prioritizing the feature backlog and guiding projects with developer teams from idea to production
• Partner with content, marketing, product, and engineering leaders to build SEO requirements into all digital efforts and product launches
• Lead the working group that sets shared processes and cross-functional operational standards for future platforms
• Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, and make data-driven decisions that shape broader search strategy; champion on-page experiences grounded in UX/UI best practices
• Manage executive relationships within Apple (advocating for SEO initiatives and securing headcount and resources) and externally with search engines (Google, Bing) and AI platform providers

Skills

SEO leadership

Team management

Global SEO

AIO / GEO / AEO

Technical SEO

Stakeholder mgmt

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. is seeking a hands-on leader to build and motivate a high-performing technical SEO program team in Cupertino.

You will own the organic search strategy across Apple products and services, guiding cross-functional collaboration with content, marketing, product, and engineering. The role emphasizes scalable processes and strong executive partnerships to elevate Apple’s presence in AI-enabled search.