AI-Powered Performance Marketing Lead (Remote)

Affiliate Landscape; United States; Remote; USD 89,000 - 138,000; Full time

Benefits offered by this job

Medical, dental, vision

Flexible vacation

401K

Job summary

NerdWallet is seeking a Performance Marketing Manager to lead affiliate, paid search, and paid social across multiple verticals. This hands-on and strategic role requires building scalable paid marketing programs, leveraging AI tools, and partnering with analytics and engineering to measure impact.

The role supports remote or office work in the U.S. and emphasizes data-driven decision making and creative optimization.

Qualifications

• 5+ years paid search experience, ideally in lead generation.
• Proven track record using AI tools (Claude/ChatGPT/Gemini) to accelerate marketing.
• Experience scaling paid search to 7 figures monthly spend with solid CPA/ROAS.

Responsibilities

• Own paid marketing strategy, execution, and performance across multiple verticals.
• Build campaign structures across SEM, YouTube, display, and AI platforms as needed.
• Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization.
• Build testing plans for new verticals, bidding strategies, conversion events, and funnel experiences.
• Own recurring performance reporting — results, trends, learnings, risks, next steps.
• Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events.

Skills

Paid search

AI tooling

Lead generation

Video marketing

Analytics

Education

Bachelor's degree

Tools

Claude

ChatGPT

Gemini

Job description

NerdWallet is seeking a Performance Marketing Manager to lead affiliate, paid search, and paid social across multiple verticals. This hands-on and strategic role requires building scalable paid marketing programs, leveraging AI tools, and partnering with analytics and engineering to measure impact.

The role supports remote or office work in the U.S. and emphasizes data-driven decision making and creative optimization.