AI-Powered Performance Marketing Engineer

GoStudent; Vienna (VA); On-site; USD 68,000 - 79,000; Full time

Benefits offered by this job

Hybrid work model

Growth & Development program

Team-based bonus

Job summary

GoStudent in Vienna is seeking a Performance Marketing Engineer who blends strong performance marketing fundamentals with an AI-native, builder mentality. You will own and continuously improve our paid acquisition engine across Google, Meta and other paid channels.

You will use data, experimentation, automation and AI to optimize channel mix, budgets, bidding and creative testing. You will work closely with growth, creative and product teams and take ownership of performance outcomes.

Qualifications

• Hands-on experience with Google Ads and/or Meta Ads.
• Proven track record of improving CAC, ROAS, CPA or CVR.
• Strong understanding of paid acquisition and performance marketing.
• Comfortable managing meaningful budgets.

Responsibilities

• Own Paid Performance: Manage and optimize acquisition across Google, Meta and other relevant paid channels.
• Optimize Channel Mix: Use data and AI to determine where and how acquisition budget should be allocated.
• Control Spend: Continuously optimize budgets, bidding and spend based on performance and business goals.
• Drive Performance: Improve CAC, ROAS, CPA, CVR and overall unit economics.
• Build Testing Systems: Run continuous experiments across campaigns, audiences, creatives, offers, landing pages and bidding strategies.
• Scale Winners: Identify what works and scale it while protecting efficiency.
• Automate Analysis: Use AI to analyze performance, identify patterns and surface opportunities faster.
• Build AI Workflows: Create AI-powered workflows, agents and automations that improve how performance marketing gets done.
• Use AI in Execution: Leverage AI across research, forecasting, reporting, optimization, ideation and day-to-day execution.
• Think Beyond Campaigns: Look at the entire acquisition funnel and identify opportunities to improve growth.
• Move Fast: Turn insights into experiments quickly. Test, learn, iterate.

Skills

Performance marketing fundamentals

AI-native mindset

Ownership & accountability

Analytical thinking

Tools

Google Ads

Meta Ads

AI tools

Job description

GoStudent in Vienna is seeking a Performance Marketing Engineer who blends strong performance marketing fundamentals with an AI-native, builder mentality. You will own and continuously improve our paid acquisition engine across Google, Meta and other paid channels.

You will use data, experimentation, automation and AI to optimize channel mix, budgets, bidding and creative testing. You will work closely with growth, creative and product teams and take ownership of performance outcomes.