AI-Powered Growth Marketing Leader

Roboflow; United States; On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Travel stipend

Productivity stipend

AI tools stipend

Team lunch stipend

Home office stipend

Health insurance

Equity

Job summary

Roboflow is seeking a growth-focused generalist who blends engineering, marketing, and product to scale our reach to millions of developers. You’ll build AI automations, own key growth systems, and connect tools and data across the stack to accelerate lead generation and conversions.

Expect a high-autonomy role in a fast-moving, B2B/AI environment. You’ll experiment with new channels, measure outcomes with modern analytics, and own end-to-end outcomes—from initial touch to revenue—while

Qualifications

• Technical experience shipping automation and growth tech.
• Ability to own end-to-end growth initiatives.
• Comfort working across engineering, marketing and product.

Responsibilities

• Build AI Automations: design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach.
• Own the Website: treat roboflow.com as a product with performance, experiments and conversion paths.
• GTM Engineering: connect APIs, webhooks and scrapers to link marketing ideas with tech execution.
• Lifecycle Marketing: design end-to-end user journeys with emails, in-app triggers and retention loops.
• Analytics & Integration: ensure a clear funnel view from first touch to closed-won; stitch together marketing tech and data pipelines.
• Be a Generalist: work across teams and wear many hats in a fast-moving environment.
• Ownership Mindset: end-to-end ownership of infrastructure and outcomes.

Skills

Technical Generalist

Automation

Data-driven

Growth mindset

Product-minded

Tools

OpenAI API

Zapier

PostHog

Segment

Job description

Roboflow is seeking a growth-focused generalist who blends engineering, marketing, and product to scale our reach to millions of developers. You’ll build AI automations, own key growth systems, and connect tools and data across the stack to accelerate lead generation and conversions.

Expect a high-autonomy role in a fast-moving, B2B/AI environment. You’ll experiment with new channels, measure outcomes with modern analytics, and own end-to-end outcomes—from initial touch to revenue—while