Growth Marketing Lead for AI Hardware & Engineering

flowengineering; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Flow Engineering is seeking a Head of Growth Marketing to lead the demand engine behind our go-to-market, shaping how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow and convert awareness into qualified pipeline.

You will own pipeline targets with sales, build an inbound motion across content, search, paid, email, and web with strong attribution, and run ABM campaigns against a defined list of hardware engineering organizations.

Qualifications

• 8+ years in B2B marketing with 2+ years leading growth or demand generation.
• Track record of owning a pipeline number and reporting results.
• Experience marketing a technical product to a technical buyer; exposure to hardware/engineering sectors is a plus.
• Comfortable with long, multi-stakeholder enterprise sales cycles and nurturing programs.
• Strong writing skills to translate complex engineering workflows into credible copy.
• Analytical and self-sufficient with funnel data, experimentation, and attribution.
• High ownership, fast-paced environment, able to scope and ship initiatives.

Responsibilities

• Own pipeline: set demand generation targets with sales and leadership, then build and run programs to hit them.
• Build a repeatable inbound motion across content, search, paid, email, and web with attribution from first touch to closed won.
• Run account-based campaigns against a defined list of hardware engineering organizations, with sales.
• Develop messaging and positioning for a technical audience, then test it until it lands.
• Treat the website as a conversion surface: product pages, content, demos, and self-serve entry points.
• Own events and field calendar: industry conferences, roundtables, and webinars targeting buyers in regulated industries.
• Stand up marketing operations and reporting with cost per opportunity and clear signals on scaling or cutting.
• Partner with product and engineering on launches so new AI capabilities reach the market with a customer-facing story.

Skills

Growth marketing

Demand generation

Pipeline ownership

Content marketing

Analytics & attribution

B2B marketing

Technical marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

HubSpot

Salesforce

Google Analytics

Job description

Flow Engineering is seeking a Head of Growth Marketing to lead the demand engine behind our go-to-market, shaping how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow and convert awareness into qualified pipeline.

You will own pipeline targets with sales, build an inbound motion across content, search, paid, email, and web with strong attribution, and run ABM campaigns against a defined list of hardware engineering organizations.