Growth Marketing Lead for B2B AI Platforms

Flow Engineering; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision coverage

Flexible time off

Job summary

Flow Engineering is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, turning awareness into qualified pipeline.

You will lead programs across content, search, paid, email, and web, with strong emphasis on ABM, attribution, and partner alignment with product and engineering on launches. Strong writing and analytics are essential.

Qualifications

• 8+ years in B2B marketing, including growth or demand generation leadership.
• Experience owning a pipeline number and reporting progress.
• Marketing a technical product to technical buyers across industries.
• Comfort with long, multi-stakeholder enterprise sales cycles.
• Clear, credible copy that explains complex engineering workflows.
• Analytical, self-sufficient with funnel data, experiments, and attribution.
• High-ownership, fast-paced environment with the ability to ship.

Responsibilities

• Own pipeline targets with sales and leadership and build programs to hit them.
• Develop a repeatable inbound motion across content, search, paid, email, and web with attribution.
• Run ABM campaigns against hardware engineering organizations with sales.
• Craft messaging for a technical audience and test to land it.
• Treat the website as a conversion surface with product pages and demo requests.
• Own events and calendar, including conferences and webinars reaching buyers.
• Stand up marketing operations and reporting for cost per opportunity.
• Partner with product and engineering on launches with clear customer storytelling.

Skills

Growth marketing

Demand generation

Pipeline ownership

Technical marketing

Strong writing

Data analysis

Job description

Flow Engineering is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, turning awareness into qualified pipeline.

You will lead programs across content, search, paid, email, and web, with strong emphasis on ABM, attribution, and partner alignment with product and engineering on launches. Strong writing and analytics are essential.