AI-Powered Digital Marketing Specialist for Lead Pipeline

Aeroseal; Miamisburg (OH); Presencial; USD 70.000 - 90.000; Jornada completa

Descripción de la vacante

Aeroseal, LLC is seeking a Digital Marketing Specialist to own and optimize the digital funnel across Residential Retrofit, Residential New Construction, and Commercial sectors. You will manage paid media, email automation, organic social, and landing pages, with Salesforce central to tracking and attribution.

Daily AI usage to enhance outcomes and team efficiency is expected. You will collaborate with the Digital Marketing Manager to drive lead generation, nurture, and a data-driven pipeline,

Formación

• 4-6 years of progressive digital marketing experience with direct ownership of paid media budgets.
• Hands-on Salesforce experience - campaigns, lead management, imports, reports, dashboards.
• Experience with email prospecting tools such as Smartlead and with lead scoring/routing.
• Experience managing campaigns in Meta, LinkedIn, Google Ads, and TikTok with conversion tracking.
• Experience building landing pages in WordPress or Shopify.
• Demonstrated fluency with generative AI tools in a professional setting.
• Experience managing organic social channels and responding to brand mentions.
• B2B marketing experience preferred; HVAC, construction, or building performance a plus.
• Strong spreadsheet and analytics skills with measurement accuracy.
• Self-directed with ability to manage competing priorities and propose improvements.
• Strong written and verbal communication skills for leadership reporting.

Responsabilidades

• Own lead generation, lead nurture, and marketing-sourced pipeline across multiple verticals.
• Execute and optimize paid media, email/automation, organic social, and landing pages.
• Maintain Salesforce-based campaigns, lead sources, imports, routing, and attribution to tie spend to pipeline.
• Apply AI tools daily to increase output, speed, and quality and uplift team workflows.

Conocimientos

Paid media management

Salesforce

Marketing automation

AI in marketing

Organic social

Campaign analytics

Landing page optimization

Email prospecting tools

Web analytics

Team collaboration

Communications

Educación

Bachelor's degree in Marketing/Business/Analytics or related field

Herramientas

Salesforce/Account Engagement (Pardot)

Pardot

Smartlead

GA4

Google Tag Manager

Pixels/offline conversions

WordPress/Shopify landing pages

Descripción del empleo

Aeroseal, LLC is seeking a Digital Marketing Specialist to own and optimize the digital funnel across Residential Retrofit, Residential New Construction, and Commercial sectors. You will manage paid media, email automation, organic social, and landing pages, with Salesforce central to tracking and attribution.

Daily AI usage to enhance outcomes and team efficiency is expected. You will collaborate with the Digital Marketing Manager to drive lead generation, nurture, and a data-driven pipeline,