AI-Powered Digital Marketing Manager

Azenta Life Sciences; Boston (MA); On-site; USD 108,000 - 135,000; Full time

Job summary

Azenta Inc. is seeking a Digital Marketing Manager to drive our global digital strategy from our Burlington, MA site, focusing on SEO, AI-powered discovery, paid media, and marketing automation.

The role emphasizes growing visibility, engagement, and leads through advanced search optimization and AI-enabled channels. The ideal candidate brings 5–7 years in digital marketing, proficiency with HubSpot and Salesforce, and a strong analytics mindset to optimize campaigns and pipeline performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 5–7 years of progressive digital marketing, demand generation, or marketing operations.
• Proven SEO programs experience including technical, content, and analytics-driven optimization.
• Strong understanding of AEO, GEO, AI search behavior, and emerging digital discovery trends.
• Hands-on experience managing paid search, LinkedIn advertising, display media, and digital lead generation campaigns.
• Experience with marketing automation platforms, preferably HubSpot.
• Experience working with Salesforce CRM or similar platforms.
• Proficiency with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication and stakeholder management capabilities.

Responsibilities

• Evolve global SEO strategy including technical SEO, on-page optimization, content architecture, internal linking, and performance.
• Implement AEO and GEO initiatives to maximize visibility across AI-powered search experiences and conversational platforms.
• Develop and implement structured data, schema markup, semantic content frameworks, and intent-based optimization.
• Partner with content, product marketing, and web teams to optimize content for discoverability and engagement.
• Conduct keyword research, search intent analysis, and competitive benchmarking.
• Monitor and report on organic search performance, rankings, traffic trends, AI search visibility.
• Continuously test and refine strategies for Google, Bing, ChatGPT, Copilot, Claude, and emerging search experiences.
• Develop and execute global paid media strategies across search, display, LinkedIn, retargeting, programmatic, and AI-enabled channels.
• Manage digital advertising budgets and agency relationships for ROI.
• Align media investments with regional priorities with stakeholders across the business.
• Assist with marketing automation and lead lifecycle management, focusing on HubSpot integration and pipeline impact.
• Contribute to dashboards and reporting frameworks for marketing performance and pipeline contribution.
• Identify AI-driven marketing capabilities and recommend emerging technologies for performance gains.

Skills

SEO strategy

AEO

GEO

Paid media

HubSpot

Salesforce

GA4

Data analytics

Project management

Education

Bachelor's degree in Marketing/related field

Tools

HubSpot

Salesforce

GA4

SEMrush

Ahrefs

Job description

Azenta Inc. is seeking a Digital Marketing Manager to drive our global digital strategy from our Burlington, MA site, focusing on SEO, AI-powered discovery, paid media, and marketing automation.

The role emphasizes growing visibility, engagement, and leads through advanced search optimization and AI-enabled channels. The ideal candidate brings 5–7 years in digital marketing, proficiency with HubSpot and Salesforce, and a strong analytics mindset to optimize campaigns and pipeline performance.