AI-Driven Digital Marketing Lead

Azenta Inc.; New Jersey; On-site; USD 108,000 - 135,000; Full time

Job summary

Azenta Inc. is seeking a Digital Marketing Manager to lead our global SEO and AI discovery strategy, manage paid media programs, and optimize marketing automation platforms.

You will drive visibility across AI-powered search experiences and emerging digital channels while collaborating with content, product marketing, and web teams. The role requires 5–7 years of digital marketing experience, strong analytics, and proficiency with HubSpot and Salesforce to improve pipeline performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 5-7 years of progressive experience in digital marketing, demand generation, search marketing, or marketing operations.
• Proven experience managing SEO programs, including technical, content, and analytics-driven optimization.
• Strong understanding of AEO, GEO, AI search behavior, and emerging digital discovery trends.
• Hands-on experience managing paid search, LinkedIn advertising, display media, and digital lead generation campaigns.
• Experience with marketing automation platforms, preferably HubSpot.
• Experience working with Salesforce CRM or similar customer relationship management platforms.
• Proficiency with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Strong analytical, problem-solving, and project management skills.
• Excellent communication and stakeholder management capabilities.

Responsibilities

• Develop and optimize the company's global SEO strategy across technical SEO, on-page optimization, content architecture, internal linking, and site performance.
• Implement AEO and GEO initiatives to maximize visibility across AI-powered search experiences and conversational platforms.
• Develop and implement structured data, schema markup, semantic content frameworks, and intent-based optimization strategies.
• Partner with content, product marketing, and web teams to optimize content for discoverability, authority, and user engagement.
• Conduct keyword research, search intent analysis, and competitive benchmarking to identify growth opportunities.
• Monitor and report on organic search performance, rankings, traffic trends, AI search visibility, and share of voice.
• Continuously test and refine strategies to improve visibility in Google, Bing, ChatGPT, Copilot, Claude, Perplexity, and emerging search experiences.
• Develop and execute global paid media strategies across search, display, LinkedIn, retargeting, programmatic, and emerging AI-enabled channels.
• Manage digital advertising budgets and agency relationships to maximize campaign performance and ROI.
• Involved in audience targeting, segmentation, account-based marketing support, and demand generation initiatives.
• Evaluate new digital media opportunities, platforms, and technologies to improve lead generation and brand awareness.
• Drive ongoing campaign optimization through A/B testing, audience analysis, conversion tracking, and performance reporting.
• Collaborate closely with regional and business-line stakeholders to align media investments with commercial priorities.
• Support and optimize the company's marketing automation ecosystem, with a strong focus on HubSpot.
• Help to manage and improve lead management processes including nurturing, scoring, routing, segmentation, and lifecycle reporting.
• Partner with Sales Enablement to ensure alignment between HubSpot and Salesforce.
• Develop automated programs that enhance customer engagement and improve pipeline conversion rates.
• Contribute to the development of dashboards and reporting frameworks that provide visibility into marketing performance and pipeline contribution.
• Uncover AI-driven marketing capabilities including personalization, predictive targeting, content optimization, and workflow automation.
• Identify, evaluate, and recommend emerging technologies that enhance marketing performance and customer experience.
• Act as a subject matter expert on AI-enabled search, digital discovery, and marketing innovation trends.

Skills

SEO

AEO

GEO

Paid search

LinkedIn ads

Marketing automation

HubSpot

Salesforce

GA4

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Google Analytics 4

Job description

Azenta Inc. is seeking a Digital Marketing Manager to lead our global SEO and AI discovery strategy, manage paid media programs, and optimize marketing automation platforms.

You will drive visibility across AI-powered search experiences and emerging digital channels while collaborating with content, product marketing, and web teams. The role requires 5–7 years of digital marketing experience, strong analytics, and proficiency with HubSpot and Salesforce to improve pipeline performance.