AI-Powered Digital Marketing & SEO Strategist

Somliving; Dallas (TX); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Paid vacation and holidays

401(k) plan with company match

Medical insurance

Dental insurance

Vision insurance

Life Insurance

Long-term disability

Employee referral program

Employee apartment discounts

Awards and recognition

Job summary

South Oxford Management LLC is seeking a Digital Marketing & AI Specialist to lead AI visibility, SEO, and paid media across our portfolio. You will drive lead generation to support leasing goals and work with VP of Marketing, regional teams, and partners to turn data into action.

The role focuses on optimizing AI-powered search, Google Ads, and social campaigns, while maintaining brand standards and Fair Housing compliance across multiple communities.

Qualifications

• 3–5 years of digital marketing experience, including Google Ads oversight and hands-on social media and paid campaigns.
• Knowledge of GEO, AEO, SEO, and local/technical search optimization.
• Familiarity with AI visibility platforms and the ability to implement recommendations.
• Experience with Google Analytics 4, Google Search Console, Meta Ads Manager, Google Business Profile, conversion tracking.
• Strong writing and creative skills for websites, digital advertising, and social media.
• Ability to analyze results, manage budgets, and work with marketing partners.
• Strong organization, communication, and follow-through for multiple communities and priorities.
• Multifamily or multi-location marketing experience; bachelor’s degree or equivalent preferred.

Responsibilities

• Lead AI search visibility initiatives and optimize opportunities.
• Develop GEO/AEO/SEO strategies through content and local information.
• Oversee technical SEO improvements and coordinate with website partners.
• Manage local search strategies via listings and Google Business Profiles.
• Measure impact of AI visibility and search improvements; refine content.
• Oversee and optimize Google Ads campaigns with partners; improve lead quality.
• Create, manage, and optimize paid social campaigns across platforms.
• Monitor budgets and adjust based on occupancy goals and market conditions.
• Manage social media strategy and calendars with onsite teams.
• Develop digital content including ad copy, graphics, photos, and short-form video.
• Coordinate website updates and landing pages to improve lead conversion.
• Establish KPIs and dashboards to measure performance across channels.
• Evaluate performance through CRM data from engagement to leases.
• Collaborate with regional teams on campaigns for acquisitions and transitions.
• Work with vendors to ensure deliverables meet expectations.
• Ensure content and advertising align with brand and Fair Housing.

Skills

Digital marketing

Google Ads

Social media management

Analytics

Budget management

Content creation

Communication

Multi-location marketing

Education

Bachelor’s degree

Tools

GA4

Google Analytics 4

Google Search Console

Meta Ads Manager

Google Business Profile

Conversion tracking

Job description

South Oxford Management LLC is seeking a Digital Marketing & AI Specialist to lead AI visibility, SEO, and paid media across our portfolio. You will drive lead generation to support leasing goals and work with VP of Marketing, regional teams, and partners to turn data into action.

The role focuses on optimizing AI-powered search, Google Ads, and social campaigns, while maintaining brand standards and Fair Housing compliance across multiple communities.