AI Portfolio Marketing Manager — Exec Storytelling & GTM

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 89,000 - 155,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define marketing strategy across the AWS AI portfolios, drive executive storytelling, and partner with ABM and field teams to accelerate adoption of AI offerings. Based in the San Francisco Bay Area, you will own launch strategies, develop messaging playbooks, and enable global field teams with compelling content and proof points

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing positioning, messaging, and go-to-market plans for technical products or services.

Responsibilities

• Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
• Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
• Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
• Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
• Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.

Skills

Marketing experience

Cross-functional programs

Positioning & messaging

Job description

Amazon Web Services, Inc. is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define marketing strategy across the AWS AI portfolios, drive executive storytelling, and partner with ABM and field teams to accelerate adoption of AI offerings. Based in the San Francisco Bay Area, you will own launch strategies, develop messaging playbooks, and enable global field teams with compelling content and proof points